New website – reflecting on responses

Glyn Evans, Birmingham City Council’s Corporate Director of Business Change, reflects on the response to the council’s revamped website www.birmingham.gov.uk

There is interesting coverage on the Birmingham Post website following the launch of our new website.

Let’s be clear. I’m not claiming that the new website is the finished article. Indeed, I don’t think a website is ever the finished article – it needs to evolve and develop continuously. As I said in my blog yesterday (http://tinyurl.com/lclbu8), the new website is a huge improvement – faster, more searchable and easier to navigate, amongst others.

But all we’ve taken so far is the first step – albeit a large and hugely significant one – in developing what I believe will be a truly world-class website.

Turning to the comments, one of the most frustrating aspects is that much of it follows from something I said being taken out of context and only partially quoted.

I did not query how many of our residents are interested in council meetings. In response to being told of a broken link to the Democracy pages on our site, I commented that we would need to fix the link (which was done within a couple of hours) but that most people who visited our site are not doing so to look at the Democracy pages.

This is fact – the most popular pages after the homepage are for jobs available within the council, followed by libraries and then thirdly leisure and tourism.

I would never suggest that the Democracy pages are unimportant, nor would anyone else involved in the website. Indeed, their importance is demonstrated by being linked from the home page.

A more substantial criticism is that much of the content is unchanged. Yes it is, but how else do you deal with the switchover of a website containing approaching 17,000 pages?

 We have tried as far as possible to check the content for accuracy and, of course, every one of those pages has links that needed to be edited to point to a new location.

Does anyone seriously think it would have been sensible to attempt to rewrite every page in its entirety, given that most of the content is satisfactory? However, to give some idea of what the new site makes possible, and what we’ll be able to do more of in the future, it’s worth looking at the revamped pages for the Brasshouse language centre (http://tinyurl.com/l7w47w).

These include audio recordings for blind users, British Sign Language videos for deaf users and multi-lingual facilities, including Arabic scripts.

I think there is a serious underestimation in some of the comments about the complexity of the task we faced. Perhaps not surprising; we initially did the same.

We have a large, complex website with responsibility for authoring and editing devolved to directorates.

We required a robust, secure content management system to deal with this, including sophisticated workflow. We also had to cope with moving the content from the previous platform to the new.

Debate is good and everyone is entitled to their opinion; not everybody is going to like the design, for example.

I thought it important to get a truly independent view. Leigh Evans is an International Web Strategy Consultant who adopted the Internet from its earliest beginnings in the UK.

He owned a leading UK web design/ development agency for many years, working for clients such as Netgear and AXA and continues to own, amongst others, a global No.1 website. 

He now advises selective global corporate clients on their internet strategy. I sought his views:

“My initial independent opinion is that BCC’s new internet presence is impressive.  Building a 17,000 page site in a completely new format is a massive undertaking.

“Having to incorporate a secure content management system to devolve ownership down through the organisation will certainly have made this even more of a challenge.

“However, this should result in substantial ongoing cost savings.  I’ve never known a project of this size to come in on time and budget and naturally this was no exception. However, the end result is a very significant step forward and something of which the council and people of Birmingham can be proud.

“It will no doubt continue to develop and grow in the coming months, as all websites do.

“Every page of the new site loads much faster than I would have expected, making it a pleasure to use. Critically, navigation is clear and simple and the content is well thought-out.

“In just a couple of clicks you can find what you’re looking for without being overloaded with irrelevant information.

“If he or she wants, the visitor can then drill down for more information on that subject by following on-page links to pages with gradually more and more detail. This makes your site one of the most intuitive public sector sites I’ve used.”

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