Plans to introduce door signs that will help customers to better identify licensed private hire taxis will be presented to the council’s licensing committee on Wednesday, 15th September.
The last taxi survey of 2007 showed that customers wanted more reassurance that the private hire vehicles that they were travelling in were safe.
Initial discussions included the suggestion of a complete re-spray of the vehicles, like New York’s iconic yellow taxis.
Following consultation with the city’s private hire trade, a sign for the rear passenger doors has been proposed instead.
An example of how the proposed door sign would look
Designed by Loughborough based company Mogo UK, the signs are made from cut vinyl in yellow and black, which makes them suitable for visually impaired passengers.
The signs are forgery proof and display the council logo and the driver’s licence number.
The self adhesive signs carry a hologram, and once they are attached they can only be removed by heat, which would ruin them. Once a private hire car has been licensed, the door sign will stay with the car.
The proposed introduction of the signs will begin on 1st October, and will be issued with each new licence.
ENDS
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