With reference to today’s Birmingham Mail story: Fury at plan to charge Birmingham people to watch Olympic athletes practice Leader of Birmingham City Council, Cllr Mike Whitby, said: “Quite rightly we will and do look at a whole range of revenue generating ideas but this is not something we will be taking forward.”
Background
One of the Leader’s seven principles, first set out in 2009, is to maximise income streams. [Birmingham City Council is a large organisation with considerable assets. We intend to exploit these sensibly – not to the detriment of the people of Birmingham, but to their benefit.*]
* [Birmingham City Council Business Plan 2011+ – Page 21, 7.1]
The Jamaica and USA deals combined are estimated to be worth around £15million to the Birmingham economy. This includes worldwide media coverage.
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