Cutting the number of preventable winter deaths is the aim of a new initiative to help the most vulnerable people in the city to stay warm and stay well this winter.
The City Council has successfully bid for funding from the Department of Health for its ‘Stay Warm Stay Well’ initiative. The £600,000 grant will be used to help prevent deaths and injuries amongst the most vulnerable – over 75-year olds, those in fuel poverty and people with disabilities – living in cold homes in the city.
The scheme is particularly targeted at older people, and at improving the quality of life of for those who need extra help. This includes isolated residents who may not receive regular visitors, older people, and families with young children and those with health conditions made worse by cold weather.
The ‘Stay Warm Stay Well’ campaign centres on vulnerable people and their carers being prepared for the dangers of cold weather for both this and future winters.
The benefits include:
• Rapid referral and support from health, money and energy efficiency specialists
• Energy saving advice to make homes warmer and cheaper to run
• Assistance to reduce risks to health
• Money advice to boost income.
Cllr John Lines, Birmingham City Council’s Cabinet Member for Housing, said: “Our plan is to bring together experts to give practical advice and assistance to help vulnerable people stay warm and safe during cold weather. This project aims to reduce risks of winter deaths and admissions to hospital.”
The initiative will be accompanied by a publicity campaign to raise awareness about who the funding will help. ‘Stay Warm Stay Well’ posters will be seen around Birmingham towards the end of January until the end of March.
For more information about the initiative contact the council’s approved agent, Warm Zone, on freephone 0800 0337967.
For media enquiries only contact Karen Blanchette on 0121 303 6969. For any other city council enquires call 0121 303 1111.