5,000 journeys set to be taken in cycle challenge

By on 16/09/2014 in Cllr Trickett, News

City cyclists have taken over Birmingham's roads as part of the Birmingham Cycle Revolution September Cycle Challenge, which is on track to log over 5,000 cycled journeys in September.

Birmingham commuters abandoned their cars in a bid to clock up the most BikeMiles and top the September Cycle Challenge leader board. Since September 1, cyclists have logged over 3,500 journeys with more journeys being cycled daily in the run up to World Car Free Day on September 22.

Businesses can still register for the challenge which is running throughout September and take the opportunity to top the September Cycle Challenge leader board and be Birmingham's leading cycling business.

Birmingham organisations including Brindleyplace, Birmingham's Children Hospital, Millennium Point and Aston University, have embraced the cycling project and inspired their employees to sign up to the challenge to go head to head to win rewards, vouchers and discounts.

Speaking about the September Cycle Challe nge, Sara Wilkes, Energy, Environment & Sustainability Assistant at Aston University said, “Birmingham Cycle Revolution is a great initiative for the city and we're excited to be taking part in the September Cycle Challenge.

“We've had 25 Aston University employees sign up to the challenge and we're pedalling like mad to get ahead in the leader board! We're seeing more people cycling to work and around the University and the September Cycle Challenge is definitely encouraging people to dust off their bikes.”

Businesses involved in the challenge signed up to Birmingham Cycle Revolution's recently launched Birmingham Cycle Rewards website, birminghamcyclerewards.com, and PleaseCycle app and encourage employees to log BikeMiles and earn rewards as they cycle.

During the challenge, users log their journeys through the PleaseCycle app which uses a GPS tracking system to accurately record the route the cyclist has taken. The data is then automatically uploaded to the Birmingham Cycle Rewards website where BikeMiles are saved and can be converted into rewards.

The free PleaseCycle app provides users with practical fitness tips and allows them to see how many calories they have burnt and how much money they have saved by cycling. Users can also run challenges between colleagues and friends and use the website's leader boards to track who is cycling the most.

Cllr Lisa Trickett, Cabinet Member for a Green, Smart and Sustainable City at Birmingham City Council said, “We're thrilled with the success the September Cycle Challenge has been so far and have seen a wide range of people taking part. Birmingham businesses have embraced cycling and got their employees into the competitive spirit of the Challenge.

“Through the app and website, the Birmingham Cycle Revolution project can reach a variety of people across the city and incentivise them to get on their bikes, save money and be healthy. For businesses, this can act as a huge boost to workforce morale and productivity.”

The Birmingham Cycle Revolution project aims to encourage cycling through a raft of improvements and initiatives. A target has been set to increase cycling to account for 5 per cent of all journeys in the city within the next 10 years and for cycling to represent 10 per cent of all travel by 2033.

For more information or to register your interest in the September Cycle Challenge, email cycling@birmingham.gov.uk

For more information about Birmingham Cycle Revolution, visit www.birmingham.gov.uk/BirminghamCycleRevolution 


Press enquiries:

Beth Meads - Willoughby Public Relations

0121 456 3004 - beth@wpragency.co.uk

Julia Willoughby - Willoughby Public Relations

0121 456 3004 - julia@wpragency.co.uk

Kris Kowalewski - Press & PR Manager – Birmingham City Council

0121 303 3621 - kris.kowalewski@birmingham.gov.uk


Notes to editors

Birmingham Cycle Revolution is a major initiative led by Birmingham City Council to increase cycling in the city.

The aim of the project is to make cycling an everyday form of transport over the next 20 years. For example, we want 5 per cent of all trips in the city to be made by bicycle by 2023 and to double this again to 10 per cent by 2033.

This revolution will help make Birmingham a greener, safer, less congested and healthier place to live.

To achieve this, Birmingham City Council has secured more than £ 24 million of funding, of which £17 million is a grant from the Government, to support an intensive programme of cycling improvements. The remainder is coming from other council sources.

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