Be active Birmingham!

By on 13/07/2011 in News

…20,120 hours of activity in one day…

With Olympic preparations moving into top gear, the team behind the award winning public health project - Be active - is challenging Birmingham to shake off its reputation as an unfit city.

On Wednesday July 27th - exactly a year before the London 2012 opening ceremony - people across the city are being urged to tell the world exactly what they do to stay fit and active.

Organisers hope to highlight the wide range of physical activities taking place in Birmingham every day and participants will be asked to email or tweet their activities, which will  be recorded on the Birmingham Be active Day blog: http://beactiveday.posterous.com/

From walking the dog, cycling to work, running in the park, going to the gym, swimming or having a game of cricket or tennis, all the activity counts and needs to be recorded to prove that Birmingham really is fighting fit. 

Explaining the idea behind the challenge, Birmingham City Council Cabinet Member for Leisure, Sport and Culture, Cllr Martin Mullaney, said : “Birmingham does have a reputation as an unfit city, but we've seen the response to Be active that proves people across the city are working hard to shake off that tag.

“We want to highlight the many ways people are leading more active lifestyles in Birmingham and the aim is to clock up 20,120 hours of activity over the course of the day.”

Participants can record their activity on the day by:

Be active Ambassador and former England and Rugby Lions rugby star Austin Healey added: “With only a year to go to London 2012, this is a chance for everyone in Birmingham to prove that building a few minutes of exercise into your daily routine is easy to do.

“We want citizens to get behind this challenge and record their activity minutes to prove that we are a fit, not a fat, city. Be active has been an inspiration to the people of Birmingham, giving them the opportunity to take regular exercise free of charge, and we want to encourage everyone to take up this challenge in the run up to the Olympic games.”

Ends

Notes to Editors;

The London 2012 'Inspire' programme recognises innovative and exceptional projects that are directly inspired by the 2012 Olympic and Paralympic Games and was awarded to Be active in May.

Seb Coe, Chair, London Organising Committee of the Olympic Games and Paralympic Games said: “the Inspire programme is ensuring the legacy of the 2012 Games starts now as projects like Be active are enabling people in the city of Birmingham to make positive life changes.”

* Be active is a free scheme available to all Birmingham residents who pay their council tax to Birmingham City Council. Be active participants can take part in free swimming, exercise classes or the gym at any Council-run leisure centre during off-peak hours, which may vary according to each centre. Please contact your local leisure centre for more information.

Enquiries:

Tel: 0121 255 0875 or 07595 088316
Geoff Coleman, Birmingham City Council Tel: 0121 303 3502

For more information, please contact:
 Anna Donaldson, Heart of Birmingham Teaching PCT. Tel 0121 255 0875

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  1. Jo Arnold says:

    I live in Small Heath, and our local swimming pool is not available in the mornings to Beactive scheme participants except for two days per week. Very few working people can use Beactive scheme because it is unavailable for early morning visits. During daytime the swimming pool is pretty much unusable because of school kids lessons. So at the end the Beactive scheme doesn’t bring much benefits for those who pay council tax in Birmingham.

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