Birmingham Balti Crown Up for Grabs

By on 10/06/2009 in News

Chefs throughout Birmingham’s world renowned Balti Triangle are set to go head-to-head this summer in a sizzling cook-off to compete for the honour of creating the city’s first ever official ‘Birmingham Balti’.

In a competition organised by Birmingham City Council to mark the launch of a new ‘Essential Guide to the Balti Triangle’, chefs will be challenged to design a special balti dish inspired by the people, culture and history of Birmingham.

The winning dish, which will be chosen by a panel of independent judges, will then be recognised by the Council as the city’s official balti dish, be marketed as such and be entered into the 2009 national curry awards.

Councillor Neville Summerfield, Cabinet Member for Regeneration said: “We are proud that Birmingham is the capital of the UK’s balti trade, home to a culture, range of restaurants and quality of food unmatched anywhere else in the country.

“While Lancashire may be home of the hotpot or Cornwall the pasty, we believe Birmingham has every right to lay claim to being home of the balti, so winning this competition will very much mean we have found the best of the best in the UK.”

The competition is being launched the same week that the Triangle takes pride of place at the BBC Good Food Show, staged at the NEC June 10 -14th.

Throughout the week balti businesses from within the Triangle will be serving up food to the tens of thousands of visitors coming through the NEC doors, while 70,000 copies of the newly commissioned ‘Essential Guide to the Balti Triangle’ will be handed out to visitors.

The guide, which includes maps, recipes, celebrity endorsements and discount vouchers, provides a business by business index of many of the Triangle’s main shops and restaurants, including details on the location, services and opening times of each.

Designed to attract visitors to Birmingham from well beyond the city, the guides will also next week be handed out to passengers travelling through many of the country’s main train stations, including Manchester Piccadilly, London Euston and Marylebone, Liverpool Lime Street as well as M5, M6, M40 and M42 services.

Among the celebrities giving their backing to the Triangle in the Essential Guide is Adrian Chiles, Presenter of the BBC One Show, Apprentice You’re Fired and Match of the Day Two. He said:

“I love the simplicity of a balti you get a big bowl of stuff, a load of bread and Bob’s your uncle, My favourite balti is chicken with chick peas and spinach.”

Karren Brady, Managing Director of Birmingham City Football Club added: “The whole experience of going for a curry in an authentic restaurant is fantastic. It is wonderful that the Balti Triangle has become so well renowned for producing some of the best curries around.”

For more information please contact Simon Houltby 0121 303 3503

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