Birmingham businesses strike Olympic Gold

By on 16/03/2011 in News

City Council Leader Mike Whitby will tell leading Jamaican politicians and business leaders on Friday that Birmingham has already struck Olympic gold over a year before the London Games get underway.

Cllr Whitby has been invited to speak at the launch of Meet Jamaica 2012 - a new initiative aimed at increasing trade between Jamaica and the UK on the back of next year's Games.

And, as he urges delegates to make the most of their 2012 opportunities, he will outline the fact that over 50 firms across Birmingham have already secured contracts to supply the London Games and related projects, as part of a wider West Midlands success story worth almost £500 million.

The latest figures from Advantage West Midlands show firms from the region have secured deals worth just under £26 million in the first two months of 2011 - taking the overall total to £494.6 million.

Mike Whitby, Leader of Birmingham City Council, said: “I've said all along that in addition to the huge boost for British sport, the 2012 Olympic Games offer a wealth of business opportunities for companies.

“We set out determined to demonstrate that 2012 will be an opportunity for the whole United Kingdom, not just London, and I believe we have done a formidable job.

“Our city has grabbed the opportunity with both hands, signing training camp deals with Jamaica and the USA. And these figures clearly illustrate the fact that our businesses have also been fast out of the blocks.

“Now we're delighted to be hosting the launch of the Meet Jamaica 2012 initiative, which aims to use the games as a springboard for increasing the trade of goods and services between Jamaica and the United Kingdom through trade missions and cultural events.

“I know Jamaican businesses here in Birmingham will make the most of their Olympic opportunities as we play host to the likes of Usain Bolt.”

A spokesman for the Meet Jamaica 2012 Initiative added: “We see Birmingham as the launch pad for our activities in the UK, not unlike, our amazing Olympian athletes who will be based in the city for the London Games. In this respect, we acknowledge the valued partnership of Birmingham City Council in our efforts to launch the initiative.”

  • In 2012, the University of Birmingham will host the Jamaica Track and Field Team's pre-Olympic training camp, where they will have access to accommodation, specialist catering, athletics track, gym, sports science and medicine facilities, all located on one site.


Notes to editors

At least 273 different organisations in the West Midlands have won tenders to supply goods or services to London 2012 directly, or supply projects related to the London 2012 Games.

The Meet Jamaica 2012 Initiative is a private-public sector collaboration that is designed to increase the trade of goods and services between Jamaica and the United Kingdom by capitalizing on the global brand platform afforded by the 2012 London Olympics.

JAMPRO, Jamaica's investment and trade promotion agency, and the Private Sector Organisation of Jamaica, the PSOJ are the principal partners in the Meet Jamaica 2012 Initiative.

Friday’s schedule

  • 7:30am-9:00am: Invest in Jamaica Breakfast Forum with key officials of the Government of Jamaica, including the Hon. Karl Samuda, Minister of Industry, Investment and Commerce.
  • 9:00am-2:00pm: Meet Jamaica Open House
    This session will showcase over a dozen top Jamaica food and drink brands, and 2-3 presentations on business opportunities in Jamaica, in particular, the University of Technology (UTech), Jamaica which wants to make a presentation on its Jamaica Sports Legacy projects.
  • 11:30am  Senior Jamaican delegates depart Council House for the University of Birmingham
  • 12noon- 1:15pm Private Lunch hosted by the Chancellor of the University of Birmingham
  • 1:30pm Jamaican Delegation depart the University for the Banqueting Suite, Birmingham City Council
  • 2:00pm-3:30pm: Official Launch of the Meet Jamaica campaign

For more information contact Geoff Coleman on 0121 303 3501

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