Birmingham city centre blooms again

By on 11/08/2010 in News

The award winning Birmingham City Centre Floral Trail, spearheaded by the Birmingham City Centre Partnership, is now complete with 16 features and hundreds of floral displays along the 3 mile route which stretches from The Mailbox, across the City squares, through the retail and commercial areas, then onto the Jewellery Quarter.
 
In 2009 the Floral Trail picked up three top awards in the Urban Community category – gold in the Heart of England in Bloom competition, together with gold and overall category winner in the national RHS Britain in Bloom.
 
The 2010 Floral Trail was in place in time for the Heart of England in Bloom Judges' visit on 23rd July.  This year Birmingham has entered into the Large City category for the first time and the Judges walked part of the Trail and were welcomed by the Lord Mayor and Lady Mayoress during their visit to the city centre.
 
Features to enjoy include the stiletto shoes, make-up compact and handbag in the Retail area, the fish on Edgbaston Street, the innovative living wall on the hoarding for the new Library of Birmingham in Centenary Square and the stunning spitfire in Victoria Square.  Other displays can be found in the grounds of Birmingham Cathedral and St Paul's Church in the Jewellery Quarter, plus the flower towers, geranium pyramids and hundreds of impressively planted baskets and railing planters along the route. 
 
You can just walk sections of the Trail, perhaps in a lunch break or take your time and complete the Trail in one go.  A limited edition postcard is available at the Pen Museum in the Jewellery Quarter at the end, or beginning, of your walk.
 
Hilary Hall Chair of the Floral Trail Steering Group said; “Again, we have had the opportunity of working with the City Council, businesses, residents and community groups to decorate the city centre with floral features and displays, which is a real boost to all who live, visit, work and study in Birmingham.  I do urge everyone to obtain a map and explore the city centre while it looks so pretty!”
 
Lord Mayor of Birmingham, Cllr Len Gregory said: “Having been a great supporter of In Bloom for many years, I was very proud to take part in this year's regional Judging Day.  The floral features and landscaping along the Trail help soften the environment of the city centre, giving everyone a real sense of civic pride”.
 
Click here to download a map of the Floral Trail route. The map is also available from the Tourist Information Centres or by contacting citycentre@birmingham.gov.uk  or 0121 616 2968.
 
The results of the 2010 Heart of England in Bloom competition will be announced in Newcastle-under-Lyme on 16th September.
 
END
 
Notes to Editors

 
A photograph of Lord Mayor, Councillor Len Gregory and Lady Mayoress, Mrs Gill Gregory with the judging party is available from the following link: http://www.flickr.com/photos/birminghamnewsroom/sets/72157624570695249/

For further information on the City Centre Floral Trail, please contact: Janet Slater-Hunt, Birmingham City Centre Partnership Email: janet.slater-hunt@birmingham.gov.uk or tel: 0121 616 2968.

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