Birmingham sweetens the deal for Cadbury

By on 11/01/2013 in Leader, News

Business Minister Michael Fallon has put his seal of approval on a red-tape cutting deal between Europe's largest local authority and one of the world's largest confectionery manufacturers and the UK.

Birmingham City Council and Mondelez International, owner of the Cadbury brand, have agreed a partnership that reduces unnecessary burdens on Kraft's business throughout the UK.

The deal, known as a primary authority partnership, will cut costs, duplication and provide consistency for Mondelez International and councils, and has already meant that Mondelez International has cut £250,000 in packaging costs alone as a result of advice from the council. Birmingham City Council will become the sole provider of assured advice to Mondelez International on regulations including food safety and hygiene.

Primary Authority is important to the Government's aim of cutting red tape for business – deregulation and growth – and has the wide support of major business organisations such as the British Chambers of Commerce, major retailers and trade associations.

Birmingham City Council's Leader, Sir Albert Bore, said: “Birmingham City Council believes in doing whatever it can to support its business community.

“We have a very good relationship with Mondelez International, and by working closely with the business we can apply regulations in a way that relates to their specific circumstances.”

Business Minister Michael Fallon said: “Birmingham has got the bit between its teeth in tackling red tape, and this deal will cut costs for Mondelez International and all the local authorities it deals with, showing that this city is a great place to do business.

“Combined with the work by the Greater Birmingham and Solihull LEP, the region is setting the pace in making regulation work better for business and, ultimately, the prosperity of the local community.”

David Oliver Director of Corporate Affairs for Mondelez International UK&I said: “Mondelez International is committed to the very highest standards of safety and hygiene so it's been a real benefit to work with a local authority that's taken the time to understand our business and the particular challenges we face. Having consistency of regulation across the country saves us considerable duplicated effort.”


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