Birmingham to host Badminton Bonanza

By on 20/05/2011 in News

Birmingham will, once again, go badminton crazy in July when the National Indoor Arena [NIA] opens its doors for a family friendly weekend of badminton as part of BADMINTON England's mission to inspire more people back onto court ahead of London 2012.

On 16-17 July 2011, the National Indoor Arena will be transformed into 28 badminton courts to stage a mass participation event encouraging families - including a mix of children, adult beginners and social players – to experience all the benefits that playing badminton can offer.

The 'badminton bonanza' - run in association with proud official partner, Yehlex UK - is open to the general public of all ages and all sporting ability.

Birmingham City Council Cabinet Member for Leisure, Sport and Culture, Cllr Martin Mullaney, said: “This is a great mass participation event and hopefully Birmingham residents will take the opportunity to enjoy a fantastic family-friendly sport.”

New for 2011 is the introduction of a family focused 'Mixed Doubles Competition' - which could see fathers/daughters do battle on court against mothers/sons to claim household bragging rights. 

In addition, the bonanza will also feature competitive gameplay for local league or club badminton players in which friendly rivalries can be played out for.

The weekend will feature 4 separate levels of on court activity to take part in ensuring participants enjoy badminton at a suitable level and maximise their enjoyment on the day:

  • Under 14 & Under 16s - beginner, social and league competitions
  • Adults - beginner, social and league competitions
  • Over 40s - social and league competitions
  • Family competition

Organisers are expecting record numbers of entries this year so to join in the fun at this ever popular event, visit: www.badmintonengland.co.uk/bonanza  (Entry Deadline: 17 June 2011).

The action starts at 10am each day with the knock out stages expected to run through to 7pm.  Entry fees start from as little as £6.

Andrew Mitchell, Marketing Manager for BADMINTON England stated “The Birmingham Badminton Bonanza is now into its 6th year and continues to offer a fantastic, great value opportunity to get involved in an Olympic sport within a relaxed, laid back atmosphere.”

“Last year's bonanza saw over 600 people enter and the badminton community in the West Midlands is thriving so Birmingham is perfect as a host city for the 2011 Badminton Bonanza Series, alongside Liverpool and London”.

The 2011 Badminton Bonanza series aims to encourage 1,000 people of all age and ability onto 62 courts at 3 different venues in 3 different cities in June and July.

ENDS

Notes to editors

For press enquiries or media reporting/ photo call opportunities at the event, please contact:

Andrew Mitchell  – Marketing & Communications Manager, BADMINTON England 01908 268407  /   andrewmitchell@badmintonengland.co.uk

  1. Alongside The Echo Arena in Liverpool, Badminton Bonanza's will also be hosted at:
    Liverpool -     The Echo Arena - 12 June 2011
    London –   Sobell Leisure Centre, Islington - 9 July 2011
  2. The National Indoor Arena is home to the All England Open Badminton Championships, which sees the best badminton players on the planet descend on Birmingham each March.
  3. Over 4.4 million people play badminton once a month - badminton is the 6th largest participation sport in the country, ahead of tennis, cricket and rugby.
  4. Over 991,500 adults play badminton at least once a month with over 535,000 getting on court at least once a week.
  5. There is demand for badminton with an estimated ¾ million people who do not currently play expressing a desire to play badminton, of which over 50% are female.

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