Bupa Great Birmingham Run is a 15,000 sell-out

By on 07/10/2011 in News

The first Bupa Great Birmingham Run, which is to be staged on Sunday 23 October, has reached its entry limit of 15,000 runners.

The half marathon distance event, which will feature runners of all abilities with international athletes at the head of the field, will be televised to the nation live on Channel 5.

Formerly the Birmingham Half Marathon, the event has been renamed the Bupa Great Birmingham Run, and will be organised by Nova, the team behind the Bupa Great North Run, the world's biggest half marathon with 54,000 participants.

Former Olympic medalist and Chairman of Nova, Brendan Foster said, “Birmingham has all the ingredients for hosting a major international running event and we are delighted to be finally staging the Bupa Great Birmingham Run. The Council has laid the foundations with the Birmingham Half Marathon in recent years and we hope, with their support, that we can take it to the next level.”

Cabinet Member for Leisure, Sport and Culture, Cllr Martin Mullaney, said: “This is great news and shows the event is now going from strength to strength. That was always our intention when we joined forces with Nova and this year’s half marathon will be the biggest and best yet.

“We are proud of how the event has become an important fixture on the sporting calendar and this year’s 15,000 runners can be sure of fantastic support from the people of Birmingham.”

The course will feature a modified start and finish area in the city centre, with runners being set off in a series of waves from 10am.

With the limit reached, no more entries will be accepted for this year's event.


Editors Notes

Nova International
The Bupa Great Birmingham Run is brought to you by a partnership arrangement between Birmingham City Council and event organisers Nova International and is sponsored by Bupa.

Nova International, headed by Olympic medalist, Brendan Foster, is one of the UK's leading event management and sports marketing agencies. The company's unique current brand portfolio also includes some of the biggest running events in the world all based on the Bupa Great North Run, the world's biggest half marathon with over 54,000 entries.

Nova International was established in 1988 and has a strong sporting pedigree. Based in Newcastle upon Tyne, Nova has established itself as a market leader in the world of sports marketing and event management. For more information please visit www.greatrun.org.

To apply for media accreditation for the Bupa Great Birmingham Run, please complete the application form at www.greatrun.org/MediaAccreditation

Bupa's purpose is to help people lead longer, healthier, happier lives.

A leading international healthcare group, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

With no shareholders, we invest our profits to provide more and better healthcare.  We are committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

For more information, visit www.bupa.com

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