Bupa Great Birmingham Run launch

By on 28/06/2011 in News

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The Bupa Great Birmingham Run launched today in Birmingham's city centre. Organisers believe that the run can become one of the world's 'great' running events.

Formerly the Birmingham half marathon, the event will be organised by Nova, which also stages a number of the UK's most prestigious running events, including the world's biggest half marathon, the Bupa Great North Run and the nation's most popular 10k – the Bupa Great Manchester Run.

The Bupa Great Birmingham Run has an entry limit of 15,000 and will take place on Sunday 23 October. More than 5,000 people have already signed up since entries opened earlier this month. It will be televised terrestrially, with an international highlights programme also being distributed.

Cllr Martin Mullaney, Birmingham City Council Member for Leisure said, “We are delighted that Nova are looking to take the event to the next level and we know that it will be become an event that the people of Birmingham will be very proud of. It provides a marvelous opportunity to celebrate all that is good about Britain's second city”

Attending the launch today was Helen Clitheroe, the European indoor 3000 metre champion and winner of the Bupa Great Manchester Run last month. Helen said, “It's too early for me to be certain about my autumn race schedule, but this event is certainly on my radar. The atmosphere at the Bupa Great Runs is phenomenal and I am still buzzing from winning in Manchester a few weeks ago.”

The event is expected to raise considerable sums of money for good causes. Attending the launch was former England footballer Geoff Thomas who was diagnosed with Leukaemia within a year of retiring. Without the bone marrow transplant he had in Birmingham in 2004, he would have died. He'll be running in October for the Leukaemia and Lymphoma Foundation.

He was joined by Angela Lonsdale, representing Bupa's nominated charity, Alzheimer's Society. Angela starred in the TV drama Doctors, which was based in Birmingham and has become one of Britain's best known actors.

Although the course will be similar to previous years, the start and finish areas are being significantly modified to improve the runner experience and extra on-course entertainment is also being planned.

Entries are open to people aged 17 and over at www.greatrun.org on a first come, first served basis.

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