Buy Birmingham campaign launched with MG staff incentive

By on 22/05/2012 in Cabinet, Leader, News

The new Leader of Birmingham City Council, Sir Albert Bore, today (May 22) pledged his commitment to both MG Motor UK and his own 46,000-strong workforce when he launched a partnership car scheme.

Birmingham City Council is the first employer to sign up to the Longbridge-based car maker's programme of Privileged Members Car Schemes and Sir Albert is keen for others in the private and public sector to follow his lead.

He said: “The new administration is delighted to support this initiative. Our policy is to buy Birmingham wherever possible. This will create work in the city and get our people back in jobs.

“MG's new scheme will give Birmingham City Council staff an incentive to buy Birmingham when they are thinking of buying a car. This can only be good for the city.

“Council employees have been affected both financially and in terms of morale in recent years with huge changes to their terms and conditions through Equal Pay and the Birmingham Contract. And this deal is part of our Fresh Start to thank and value our dedicated and loyal workforce.

“I want to make it quite clear that supporting MG will be a council priority. We are delighted that there are 400 highly-skilled jobs at Longbridge. Just a few years ago we were faced with the prospect of an empty site and the loss of those skills. MG has shown a commitment to Birmingham. We will show a commitment to MG.

“I would also like to acknowledge the work put into this scheme by my predecessor as Leader of the City Council, Mike Whitby.”

Sir Albert Bore is due to inspect some of the latest cars to roll off the assembly line outside the Council House tomorrow (May 23) at 10am.

Guy Jones, Sales and Marketing Director of MG Motor UK, said: “We have had great support from Birmingham City Council ever since MG Motor UK started operating and recognise that the council is one of the largest employers in the region.

“We are happy to extend our partnership even further by offering council employees membership of the Privileged Car Scheme and hope that many will soon be driving our great cars.”


Notes to editors

1. Cars have been manufactured at the MG Birmingham site in Birmingham since 1904. It is now home to MG Motor UK, which is owned by the SAIC Motor. SAIC's European Technical Centre and European Design Centre are also based at MG Birmingham, in Longbridge, where 300 professionals work on the latest models. Final assembly takes place just 100 metres from the on-site MG Sales Centre.

2. SAIC Motor is the largest car company in China, and the eighth largest in the world. Last year SAIC Motor sold more than 4-million vehicles. worldwide.

3. The award-winning MG6 GT fastback and the MG6 Magnette sports saloon, the first new MGs in 16 years, were both designed and engineered in Birmingham. What Car? awarded the MG6 its 2012 Security Award for outstanding levels of security.

4. To qualify for the scheme, employees must simply show their council ID pass or payslip during the purchase process.

Anyone interested in the offer can call the MG Sales Centre, based at Lowhill Lane on 0121 251 6533. Further information can also be obtained by visiting

5. Birmingham City Council employs 46,077 staff. Of these, 20,140 are non-schools workers, the remaining 25,937 are schools workers. Figures correct as of 31/12/2011.

For more media information contact Kris Kowalewski on 0121 303 3621

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