Cities urged to be proactive and seize Eastern opportunities

By on 09/03/2011 in News
  • Urban centres should adopt business approach and develop sales plan

Mike Whitby, Leader of Birmingham City Council, will today outline to MIPIM delegates the recipe for regeneration success as he speaks alongside city leaders from Manchester and Leeds at a 'Making Regeneration Happen' seminar, hosted by Regeneration UK.

Whitby will urge cities to develop a credible long-term vision supported by a proactive sales strategy if they are to secure funding and investment to grow, commenting:

“It is important for cities targeting regeneration to engage with the growth centres of tomorrow if they really want to compete.  Birmingham is already working closely with China, India and the Middle East to ensure that its future is closely tied to the emerging nations.”

Whitby will use examples such as the recent world-first Memorandum of Understanding with Abu Dhabi, which is already leveraging funding as Birmingham sells its experience in city governance, highlighting and profiling Birmingham.

He will also highlight the importance of links with powerful economies to support manufacturing jobs in the West Midlands:

“We have formed a Sister City agreement with Guangzhou, and have strong ties to Nanjing, Beijing and Hong Kong. These have supported local car manufacturing, and have seen the creation of a major engine R&D hub.

“We have also welcomed significant investment from Tata, and worked with them on a major Regional Growth Fund.”

The seminar is one of seven events taking place on Wednesday 9 March, including 'Science Parks without Walls' with Birmingham Science Park Aston, 'Do we need Low Carbon Property?' with Willmott Dixon and 'The Economics of Sustainability' with Carillion Plc.

ENDS

Notes to editor:

Tata Group, India’s largest business group and multinational company, owner of Jaguar Land Rover

Contact details:

Amanda Lowe - 07766 465 670 / Amanda.lowe@marketingbirmingham.com

Rebecca Charlton - 07984 410 462 / Rebecca.charlton@marketingbirmingham.com

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