City supermarkets back Love Food Hate Waste scheme

By on 21/08/2012 in Cllr McKay, News

Supermarket chain Asda has joined forced with Birmingham City Council to promote the Love Food Hate Waste campaign in its stores locally.

Utilising the skills of Love Food Hate Waste Nutritional Advisor Monica Price, cookery demonstrations are being staged in four Birmingham stores during August and September - during which shoppers will be shown they can make quick and easy meals using food that would normally be dismissed because it was soft or nearing its use by date.

The food being used during the demonstrations, which would have normally been thrown away at the end of the day, is being donated by each of the Asda stores involved.

Cllr James McKay, Cabinet Member for a Safe, Green and Smart city, said: “Research shows the average Birmingham family could save up to £50 a month just by being a bit more aware of what food they are buying and throwing away, yet a staggering 65 per cent of people don't believe they throw any food away.

“Although Birmingham already has one of the lowest rates of landfill in the UK, reducing the amount of food waste that we throw away will help us to further reduce harmful gases from landfill and reduce waste disposal costs.

“The council is a great supporter of the Love Food Hate Waste campaign and it really is amazing what can be done with unwanted food and I am sure this event - made possible thanks to the support of Asda - will give people some real food for thought on this topic.”

The demonstrations, which will run from 11am till 2pm, will be at the following stores:

August 23 - Asda Minworth, Walmley Ash Road, B76 1XL
August 25 - Asda Small Heath, Coventry Road, B10 0HH
August 31 - Asda Kings Heath, High Street, B14 7BW
September 1 - Asda Perry Barr, One Stop Shopping Centre, Walsall Road, B42 1AB


For more media information please contact Kris Kowalewski on 0121 303 3621

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