Councillor Tahir Ali launches car2go pilot in Birmingham

By on 08/05/2013 in Cllr Ali, News

Councillor Tahir Ali launches car2go pilot in Birmingham

•    Launch at May 8th with 250 smart cars
•    Free-Floating area of 54 square kilometers
•    Use a smart for 35 pence per minute - all-in, no hidden extras

BIRMINGHAM - car2go, the simple-to-use car sharing service from Daimler and Europcar, launches today in Birmingham with 250 environmental -friendly smart fortwo vehicles. The idea behind this first fully-flexible and on-demand car sharing is simple - it's a whole new way of getting around that's easy to use, easy on the pocket, and easy on the environment. The future of Urban Mobility.

Councillor Tahir Ali, cabinet member for development, jobs and skills, today launched the 12 month pilot scheme. He said: “We want to develop a range of green transport initiatives, reducing traffic congestion and carbon emissions and encouraging people to think of alternative ways of getting about. I'm pleased to welcome car2go to Birmingham, particularly as they are making the city their UK headquarters, with the associated jobs that will bring.I will be monitoring this pilot closely for all the benefits it is expected to bring.”

“We are proud to launch car2go in Birmingham”, said Stefan Mueller, CEO at car2go Eu-rope GmbH. “car2go gives the ability to go where you want, when you want - and in comfort - but without all the costs associated with owning, running and insuring a car full-time. We're confident everyone will find car2go an easy, cost-effective and environmentally responsible way to get around Birmingham.”

car2go will start with a fleet of 250 smart coupés in an area of 54 sqkm in Birmingham. The free-floating zone of car2go covers the city area between Oxhill Rd.; Pershore Rd, Vicarage Rd; Highfiled Rd; City Rd., Grove Park; Stratford Rd. and Aston Park. Within this area people are allowed to park in any Pay & Display bay without time restrictions and wherever it is free to park without affecting resident or business parking. The well-established public transportation (bus, train and Metro) in the City of Birmingham and the car2go scheme will complement each other perfectly. car2go delivers the last mile of travel which can positively effects the commuter streams and which can help to reduce congestion and pollution in the city.

Every car2go vehicle in London is based on the smart mhd - an efficient, compact two-seater which emits just 98g/km of CO2, plus the convenience of automatic transmission, start-stop technology, GPS navigation and the comfort of air conditioning.  The smart fortwo coupé is easy to drive due to its dinky dimensions, a dream to park, and super safe thanks to its tridion safety cell.  It's surprisingly practical too: Its boot can take accommodate everything from a quick shop to a tumble dryer - perfect for those impulse buys.

As easy as using your mobile phone

People can register for a one-time registration fee of 29,90 GBP – either online at or at the car2go shop 10 Fleet Street, Birmingham B3 1JL nearby Snowhill Station. Once registered, car2go members can locate any available car through the car2go Birmingham website, by using a free app or just by walking up to an available car, touching the card reader on the windscreen, getting in and driving off.
Once registered, driving will be charged by the minute (35p) and billed directly to the customers' account. This rate always includes fuel, insurance, road tax, parking and maintenance. New customers will get their first 30 minutes for free to help them understand how the concept will work without getting in a hurry.
Customers don't even have to return their car2go to the same parking bay from which it was collected. And of course the cars can be driven anywhere any car can.  The car2go can be kept as long as the customer wants, or for a quick hop across town.

Birmingham is the 19th city served by car2go, and after London the second one in the UK. Globally the company has more than 350,000 customers who use over 7,000 vehicles worldwide. More than eight million car2go rental transactions have been made to date, and this number continues to rise exponentially.  In fact, a car2go vehicle is now being rented at one of the existing locations every three seconds.

How It Works

As the world's first-free floating car sharing service, car2go provides a new way of car sharing that is unique, particularly in these three areas:

By The Minute: Members pay only for the time they use the car, by the minute, with discounted rates for hourly and daily use. There is no minimum amount of time that a car can be used - whether a member needs a car for five minutes or an entire day - members simply get in and drive, for as long as they want without having to commit to a mandatory return time or location. Parking, fuel, maintenance and insurance are included at no additional cost, and there are no annual or monthly fees.

On Demand: Members can use the first available car2go they find, via a smart phone app, the car2go vehicle finder at or by simply locating an available car2go on the street. There is no need to make a reservation in advance because members have unrestricted and unlimited access to car2go vehicles 24 hours a day, seven days a week.
Free Floating: Members can pick up and drop off any car2go anywhere within the car2go Home Area — in any legal on-street parking space, including metered, non-metered and residential neighbourhood parking spaces. Members do not need to drive the car back to its original location or commit to a predetermined amount of time. They can simply drive the car for as long as they need it, park the car at their destination, end the rental by swiping the card on the windscreen reader, and instantly the car becomes available for the next member to use.
There are five simple steps to using car2go:

Step 1: Become a Member - Licensed drivers can register to become a car2go member at Within three to five business days, a member card will be mailed to them. This membership card will give members access to all the cars in Birmingham and London as well (CHECK).
Step 2: Locate a Vehicle - Members use the car2go finder at, a smart phone app, tablet app, or the car2go Facebook app to locate the nearest available car. They can either use the car spontaneously (without a reservation) or book a car2go in advance online or through the app.
Step 3: Access the Vehicle - Members can simply walk up to the car2go, hold the membership card against the card reader on the windshield and the doors will unlock. After entering a PIN on the touchscreen and rating the condition of the vehicle, a key will be released, allowing them to drive.
Step 4: Drive - Members can take the car key which is stowed next to the touchscreen unit, start the car2go and drive off. They can drive as long as they want, without having to commit to a return time or location.
Step 5: Finish the Trip - Members can complete their trip in any available public parking space within the car2go Home Area. Charges are calculated by the minute, at a rate of 0.35 pence per minute, and will be debited from their credit card after exiting the vehicle. Fuel, parking, maintenance and insurance are included at no additional cost.

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