Cultural PR experts to work with Library of Birmingham

By on 05/04/2011 in News

Leading cultural PR and marketing experts Colman Getty, whose client list includes the likes of the Man Booker Prize, Saatchi Gallery, J K Rowling, and the Cheltenham Literary festival, have today been recommended to provide public relations support for the £189m Library of Birmingham project.

Subject to legal confirmation, the agency will now work alongside Birmingham City Council's in-house media relations and marketing teams to deliver a high impact regional, national and international campaign for the groundbreaking library as it moves toward opening in 2013, and into the crucial first months of operation.

Past winners of PR Week's “Specialist Agency of the Year” award, Colman Getty won the Library contract following a competitive tendering process, advertised through the Official Journal of European Union, which attracted tenders from all over the country. This took account of both the quality of their submission, and also price and value for money.

Brian Gambles, Assistant Director of Culture at Birmingham City Council, said: “The Library of Birmingham is a hugely significant project for the city which aims not only to transform the lives of local people but also to raise Birmingham's profile globally.

“So far, we have developed a very successful communications campaign generating a very positive response and excitement at a local and national level. Now it is vital that we continue to build on this success leading up to the opening of the new library in 2013 and beyond.

“With a stellar list of clients and impressive track record in delivering tangible results to not just a project but also the cities and communities they serve, I have little doubt that Colman Getty will prove an invaluable addition to the Library team and greatly look forward to working with them to enhance the reputation and success of this city.”

Worth up to £292,000* over three years, the Colman Getty contract will see the agency leading on communications and public relations for the project at a local, regional, national and international level.

Liz Sich, Managing Director of Colman Getty, said: “We are delighted to have been awarded the contract to publicise the Library of Birmingham. The launch of the new library will be a wonderful opportunity to celebrate Birmingham's achievements on a local, national and international stage. We are very proud to be part of the team that will deliver this terrific project and look forward to working with Birmingham City Council and our partners, Writing West Midlands.”

As well as expanding upon the success of the existing Library of Birmingham communications strategy, including the 'rewriting the book' campaign', the agency will also work with colleagues at the City Council to help plan and deliver a series of activities to mark the official opening in 2013.


*The contract was tendered inviting bids up to a maximum budget of £350,000 over three years.

The contract has been awarded as the Council does not have the capacity or dedicated specialist arts/architecture/culture expertise to deliver the campaign in-house.

All costs relating to the campaign and contract will be met from within the dedicated Library of Birmingham budgets. The overall level of investment in PR is significantly below the industry norm of 1-2% of total project cost for a major capital scheme.

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