Early success for Bin it for Good scheme

A project designed to keep Birmingham’s streets clean by rewarding a local charity for any increase in rubbish collected from bins in the city centre has achieved some significant early success.

The 48 bins covered by the Bin it for Good initiative had 2.03 tonnes of rubbish deposited in them during September 17-23, representing an increase of 8.9 per cent on the period August 18-24.

Meanwhile, litter picked up from the streets where the bins are located during the same timescales saw a 30 per cent decrease (down to 145.66 kg).

The way in which the project works is simple – the more litter that goes into 48 bins across the city centre and the less on the ground, the more money the charity will receive.

Money from the Bin it for Good scheme, up to £1,300 across September, October and November, will go to local organisation LoveBrum, with the final payout set to be calculated on a sliding scale based on tonnages collected in the designated bins, all of which have stickers denoting their involvement in the scheme.

Cllr Lisa Trickett, Cabinet Member for Sustainability at Birmingham City Council, said: “The early results are extremely encouraging and would appear to show that this scheme is making a positive contribution towards our aim of achieving cleaner streets in the city centre.

“The great thing about Bin it for Good is that the scheme has social and economic benefits too – local charities get extra funding and a cleaner city centre will make Birmingham more attractive to visitors and citizens, helping local businesses in the process.

“This sort of project has been proven to be a success in other parts of the country, so we will continue to closely monitor what happens here. If the good results continue it is definitely something we will consider on a wider basis in future.”

At the launch of the scheme in Birmingham, Jonathan Cheetham, chair of Retail Birmingham, commented: “It’s vital we keep our streets cleaner than ever and this initiative will not only help us achieve that goal but at the same time we are pleased to be working with LoveBrum to help raise money for good causes within the city.”

Rich McIlwain, Director of Operations at Keep Britain Tidy, added: “We are delighted to be working in partnership with The Wrigley Company and our local authority partners on the Bin it for Good project.

“The charity bins initiative aims to encourage people to do the right thing with their rubbish and, at the same time, supports local charities. The results from the pilot in Essex last year were fantastic, with a reduction in litter of more than 40 per cent and several charities getting donations as a result.”

Alex West, Wrigley’s Senior Manager, Corporate Affairs – UK & Ireland, said: “At Wrigley, we are always looking for innovative ways to change behaviour and reduce levels of litter.

“We were thrilled at the success of the original Bin It For Good pilot and look forward to seeing the impact that linking binning litter to helping local charities can have in other areas of the country.”


Notes to editors

About Bin it for Good

Birmingham City council has joined forces with environmental charity Keep Britain Tidy, The Wrigley Company and the Retail Birmingham Business Improvement District in a bid to keep the city centre as clean as possible through the ‘Bin it for Good’ project.
Seven areas across England including Birmingham are taking part in the three month project, where litter bins will be transformed into charity collection pots, with Retail Birmingham’s partner charity LoveBrum set to benefit from the scheme.
A three-month pilot took place last year in Rayleigh, Essex, which saw a reduction in litter of over 42 per cent.
Anyone who wants to do their bit by putting rubbish into bins in the Retail Birmingham Business Improvement District are being asked to spread the word on social media using the hashtags #tidybrum and #BinItForGood

About Keep Britain Tidy

Keep Britain Tidy is a leading environmental charity. We inspire people to be litter-free, to waste less and to live more. We run programmes including Eco-Schools, the Green Flag Award for parks and green spaces and the Blue Flag/Seaside Awards for beaches. To find out more about Keep Britain Tidy, our programmes and campaigns visit www.keepbritaintidy.org

The seven areas where Bin it for Good is being rolled out are:

Barnet Homes – Grahame Park Estate
Birmingham City Council – Birmingham city centre (main retail area)
Breckland District Council – Thetford town centre
Manchester City Council – Oxford Road corridor
Northumberland County Council – Prudhoe town centre
Thanet District Council – Margate Old Town and Harbour Arm including Turner Contemporary Art Centre
Wirral Metropolitan Council – Arrowe Park, Central Park and Plymyard Playing Fields

About LoveBrum

For more information about the LoveBrum charity, please visit: http://lovebrum.org.uk/about-us/

The locations of the 48 bins involved in the scheme are:

1 – Victoria Sq.
2 – Victoria Sq.
3 – Victoria Sq.
4 – Victoria Sq.
5 – Halifax Building Society, New St
6 – Santander Building Society, New St
7 – Yorkshire Building Society, New St
8 – Betfred, New St
9 – Chelsea Building Society, New St
10 – Wagamama – Ethel St
11 – Subway – Ethel St
12 – Shakespeare Pub, Lower Temple St
13 – Tesco, New St
14 – Gordon Scott, New St
15 – Muji, New St
16 – Lloyds Bank, New St
17 – HSBC, New St
18 – O2, New St
19 – Nat West Bank, New St
20 – Primark, New St
21 – Select, New St
22 – RBS, New St
23 – Adidas, New St
24 – Pavilions, High St
25 – Car phone Warehouse, High St
26 – Three, High St
27 – Optical Express, High St
28 – Opus, High St
29 – Burger King, High St
30 – Blacks, Union St
31 – BHS, Union St
32 – BHS, Union St
33 – City Centre House, Union St
34 – Poundland, Union St
35 – Poundland, Corporation St
36 – Opp House of Fraser, Corporation St
37 – Poundland, Corporation St
38 – J D Wetherspoon, Corporation St
39 – J D Wetherspoon, Corporation St
40 – Big John’s, Corporation St
41 – J D Wetherspoon, Corporation St
42 – HRS store, Bull St
43 – Allied Irish, Needless Alley
44 – Virgin Store, Temple St
45 – Serenity, Temple St
46 – Evans Cycles, Temple St
47 – Tesco, Carrs Lane
48 – Opp M&S, Carrs Lane

For more media information please contact Kris Kowalewski on 0121 303 3621

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