An innovative scheme which will see the public earning Nectar points every time they put their blue recycling boxes out for collection is to be launched from September to an initial pilot of 4,500 homes in Bournville and Erdington who receive Friday paper recycling collections.
If successful it is hoped the scheme will be rolled out to 400,000 households across the entire city in the future.
The groundbreaking scheme will see residents in the pilot area given bar-coded stickers to be placed on their blue paper recycling containers and then scanned by Council recycling crews every time a collection is made from that property.
Each collection will earn the resident 25 Nectar points, which can either be added to existing or new Nectar accounts, and ultimately redeemed for goods and leisure activities at outlets such as Argos, Homebase and Sainsbury's.
The scheme, which is the first of its kind in the UK, is funded by the West Midlands Improvement Efficiency Initiative.
The trial will run from 2nd September 2011 to March 2012 with all eligible residents due to receive information packs and bar code stickers in the post from next week.
Cllr Timothy Huxtable, Cabinet Member for Transport, Environment and Regeneration at Birmingham City Council, said: “Increasing public participation in recycling is a key objective for both the City Council and future of the city as a whole, so we are delighted to have teamed up with such a prominent partner as Nectar to promote this initiative.
“This is a real win-win project for all, as the more that people recycle, not only will they be helping to save the environment, but the more opportunity they will get to reward themselves.”
Will Shuckburgh from Nectar said, “Using Nectar points to reward residents for environmentally-friendly behaviour is a great initiative and we're excited to be working with Birmingham City Council to implement this scheme, ultimately hoping to make the city a greener place. Many people may already be recycling so by signing-up to the new initiative they will be rewarded with points to spend on a range of treats for relatively little extra effort.
As well as earning points when they recycle, residents in Erdington will also be able to earn Nectar points every time they take part in leisure activities at Erdington Leisure Centre.
The Erdington leisure trial is available to all users who have a Leisure Card, with 25 points credited every time they visit the centre. New Leisure Card members will also receive a 100 point bonus if they sign up for a new membership during the trial.
Cllr Martin Mullaney, Cabinet Member for Leisure, Sport and Culture, said: “We want more people to get fit and to stay healthy. This trial is an excellent way of motivating people. Although the trial is at Erdington Leisure Centre, if it a success we will certainly be looking at expanding it to leisure centres across the entire city.”
For more information please contact Simon Houltby on 0121 303 3503