Launched at the end of May, the Coca-Cola Zero ParkLives initiative builds on Birmingham's innovative Active Parks scheme to offer a growing weekly schedule of free sessions including:
- Tai Chi in Cotteridge Park
- Zumba in Walkers Heath Park
- Rounders in Selly Oak Park
- Running in Handsworth Park
- Dodgeball in Ward End Park
Now organisers have announced a packed schedule of extra sessions throughout August to tempt people off the couch and onto the great outdoors.
Between Monday 4 and Saturday 30 August, there will be 22 'pop-up' ParkLives sessions is parks across the city offering a range of fun, free activities, including:
These three-hour sessions (from 11am-2pm) will be in addition to the many activities already scheduled in Birmingham parks throughout the month.
Deputy Leader of Birmingham City Council, Cllr Ian Ward, said: “The response to this scheme has been fantastic and people of all ages are now enjoying regular, fun physical activities in parks across Birmingham.
“These additional sessions offer the perfect opportunity to get fit, make new friends and have fun in Birmingham's wonderful parks. The added bonus is that all our Coca-Cola Zero Parklives activities are completely free of charge.
“ParkLives really does offer something for everyone, from canoeing on Edgbaston Reservoir and running in Handsworth Park to Tai Chi in Cotteridge Park and rounders in Walkers Heath Park.
“Inactivity is one of the biggest health challenges we face as a city but through initiatives like ParkLives, Be Active and an increased focus on cycling, we are meeting the challenge head on.”
|Mon 4 Aug||Cotteridge Park||football, rush hockey, tennis, badminton|
|Tues 5 Aug||Summerfield Park||football, tennis, rounders, badminton|
|Wed 6 Aug||Lickey Hills||football, badminton|
|Thurs 7 Aug||Ward End Park||football, tennis, hockey, rounders, badminton|
|Fri 8 Aug||Handsworth Park||football, badminton, rounders|
|Mon 11 Aug||Billesley Common||football, tennis, rounders, badminton|
|Tues 12 Aug||Kings Heath Park||football, badminton, volleyball, rounders|
|Tues 12 Aug||Fox Hollies||football, tennis, badminton|
|Wed 13 Aug||Lickey Hills||football, badminton|
|Thurs 14 Aug||Cotteridge Park||tennis, football, badminton|
|Thurs 14 Aug||Ward End Park||football, tennis, rounders, badminton|
|Sat 16 Aug||Sparkhill Park||football, badminton|
|Mon 18 Aug||Calthorpe Park||football, tennis, hockey, rounders, badminton, cricket|
|Tues 19 Aug||Perry Hall Playing Fields||football, volleyball, tennis, rounders, badminton|
|Wed 20 Aug||Cotteridge Park||football, rush hockey, tennis, badminton|
|Wed 20 Aug||Lickey Hills||football, badminton|
|Thurs 21 Aug||Aston Park||football, tennis, hockey, rounders, badminton|
|Sat 23 Aug||Sunset & Moonlit||football, tennis, badminton|
|Mon 25 Aug||Small Heath Park||football, tennis, hockey, rounders, badminton|
|Wed 27 Aug||Lickey Hills||football, badminton|
|Thurs 28 Aug||Sparkhill Park||football, tennis, hockey, rounders, badminton|
|Sat 30 Aug||Holders Lane||football, badminton|
The sessions run from 11am-2pm
You can find more FREE ParkLives activities in |Birmingham parks here: http://www.parklives.com/activities?councilId=2
Notes to editors
Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world's most valuable brand).
Other Coca-Cola Great Britain brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,095 million with value sales growth of 4.8% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coca-Cola Zero) is worth £1,162 million (Neilsen, w/c 20/04/13).
Encouraging people to be more active is just one way in which Coca-Cola Great Britain is helping people to make healthier choices and live a more balanced lifestyle. Last year we announced four global business commitments to contribute to happier, healthier and more active communities. These commitments are to: make low and no calorie options available in every country; market responsibly, including no advertising to children under the age of 12; provide transparent nutritional information, including calorie content, on the front of our packs; and help get people by moving by supporting physical activity programmes in every country.
Coca-Cola has a long history of investing in and supporting active healthy lifestyles – from sport on the world stage to at the grassroots. Movement inspires happiness and Coca-Cola has always been about promoting happiness and optimism; it's a natural extension of our brand. We're proud of our partnerships with the Olympics, FIFA World Cup, Special Olympics and StreetGames.
For more information about Coca-Cola Great Britain, please visit our website at www.coca-cola.co.uk
Active Parks Birmingham
Building on the success of the award-winning free physical activity Be Active scheme, Birmingham City Council, with the support of Birmingham Sport and Physical Activity Partnership, launched Active Parks as a six-site pilot in 2013. Visitors to the five sites were offered a wide range of free activities, including:
- Tai Chi
- Park Fit
The pilot project proved to be hugely popular, with user feedback highlighting a number of positives, including:
- Active Parks helps families exercise together.
- It appeals to all ages.
- People who do not traditionally access leisure facilities are more likely to stay active in parks and open spaces.
- The project changes people's perceptions of where they can be active.
- People attending for exercise are going on to volunteer, becoming active members of the community.
Some examples of Active Parks in Birmingham include the following:
- Senneleys Park, Senneleys Park Road B31 1AD
- Cotteridge Park, Franklin Road B30 2HN
- Walkers Heath Park, Redditch Road B38 0AU
- Edgbaston Reservoir, Rotton Park Road, Gillott Road, Inknield Port Road B16 9EE
- Moonlit Park and Sunset Park, Mosedale Way B15 2BL
- Lickey Hills Country Park, Leach Green Lane Birmingam B45 8DX
- Handsworth Park, Bromford Close, Church Lane, Holly Road B20 2RS
- Kings Heath Park, Vicarage Road Brandwood B14 7TQ
- Eastside / City Centre, Grosvenor Street B4 7QD
- Perry Hall Playing Field, Crantock Road B42 1RP
- Summerfield Park, Dudley Road B16 0EU
- Brookvale Park, Lakeside Walk B23 7YT
- Billesley Common, Merrits Brook Lane B13 0PT
- Kings Norton Park/ Nature Reserve Pershore Road South B38 8TW
- The Ring / Enderby Park, Primrose Croft Kingstanding B23 5BD
- Chamberlain Gardens, Skipton Road Ladywood B16 8JL
- Cofton Park, Lowhill Lane Birmingham B45 8UN
- Bloomsbury Park, Bloomsbury Street B7 5BD
- Muntz Park/ Selly Park Recreation Ground, Raddlebarn Road B29 7DA
- Witton Lakes, Perry Common Road Birmingham B23 7AS
- Daisy Farm, Daisy Farm Road Birmingham B14 4QQ
- West Heath Park, Redhill Road Kings Norton B31 3PB
In February, Active Parks was used as an example of best practice in Lord Coe’s report: Moving More, Living More The Physical Activity Olympic and Paralympic Legacy for the Nation: https://www.gov.uk/government/publications/moving-more-living-more-olympic-and-paralympic-games-legacy
One of the UK’s greenest cities, Birmingham has almost 600 parks and public open spaces.
The Coca-Cola Zero ParkLives means the initiative will now be expanded to cover 50 parks across the city.
Additional information on physical inactivity
ukactive Turning the tide of inactivity Report – January 2014
- One in four people in England fail to achieve more than 30 minutes of moderate intensity physical activity per week over a 28-day period even though they can do it in three ten-minute bites.
- Highest deprivation areas are almost 10 per cent more physically inactive than lowest deprivation areas.
- There is a disproportionately low spend on programmes to tackle physical inactivity by local authorities compared to other top tier public health concerns.
- Reducing physical inactivity by just one per cent a year over a five year period would save local authorities £1.2 billion.
- Birmingham is ranked 132 out of 150 councils nationwide in terms of activity levels. 34.27 % of adults in Birmingham are inactive.