'You are the eyes and ears for adults who may be suffering abuse.'
That's the message to the public from the Birmingham Safeguarding Adults Board (BSAB) to encourage people to report suspected abuse of vulnerable adults.
Sheila Rochester, chair of the multi-agency board, said: “Helping to protect our most vulnerable adult citizens from any form of abuse is everyone's responsibility. Our aim is to raise awareness within the general public so that they can become the eyes and ears of adults who may be unable to protect themselves.
“We want to show people that abuse is not only hitting someone; it can be stealing money or depriving people of their rights.”
The five most commonly reported types of abuse are:
â€¢ Physical abuse
â€¢ Financial abuse
â€¢ Mental and emotional abuse
â€¢ Sexual abuse
As well as the campaign posters the board has launched a new website, www.bsab.org containing information about how adult abuse is dealt with and providing details of the Safeguarding Board. The website features five fact-sheets, available for downloading, each describing one of the most common forms of adult abuse, along with a fictional case study.
'Eyes and ears' campaign posters will be appearing on Birmingham trains and buses, and outside some large supermarkets, all featuring the sentence 'Adult abuse. Don't just talk about it. Report it.' The campaign runs from now until mid November.
Adverts will also be played on Smooth FM (105.7FM) that describe someone witnessing a form of adult abuse, but unsure what to do next.
1,000 prescription bags have each been given to fifty independent pharmacists across the city, also featuring the campaign design.
A leaflet about adult abuse, featuring a list of phone numbers to ring to report abuse, can be downloaded from the Birmingham Safeguarding Adults Board website www.bsab.org/publications .
The Birmingham Safeguarding Adults Board was formed in 2007. It is made up of local agencies including Birmingham City Council, NHS, and West Midlands Police. The board has a shared responsibility to ensure vulnerable adults in Birmingham are safeguarded against all forms of abuse.
For any more information or to report suspected adult abuse visit www.bsab.org.