Festive bonus for considerate shoppers

By on 22/11/2011 in News

Considerate shoppers in Birmingham City Centre may find themselves receiving an early Christmas bonus this week, with the City Council offering cash rewards to lucky people seen making proper use of litter bins. 

In a joint initiative with Retail Birmingham, Street Wardens will, throughout the week, hand out £10 shopping vouchers to 15 lucky shoppers witnessed doing their bit to keep the streets tidy.

The 'Bin to Win' initiative is designed to encourage everyone to do their bit in helping to keep the city clean and tidy in the run-up to Christmas.

Every year the City Council spends over £8 million keeping the streets tidy, and hands out more than 800 Fixed Penalty Notices to people caught littering.

A standard 'on the spot' fixed penalty notice for littering carries a £75 fine, although fines can total as much as £2,500 in certain circumstances.

The cost of the vouchers being used in the 'Bin to Win' scheme are wholly funded from previous fixed penalty charges.

Cllr Neil Eustace, Chair of the Public Protection Committee, said: “Making Birmingham's streets clean, green and pleasant to spend time in, is something everybody has a role in and can benefit from, especially at this time of when our shopping streets are at their busiest.

“Through this project we just want to say a little festive thank you to some of those residents who respect our streets, and ask everyone to do likewise in the future.”

ENDS

 

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