Get set for Sky Ride Birmingham 2011

By on 19/05/2011 in News

Plans for Sky Ride Birmingham 2011 have been announced as Sky and British Cycling today announced the search for the UK's Perfect Hill to cycle down.

Building on last year’s massive launch event that saw almost 15,000 Birmingham residents taking to their bikes, this year’s event will take place on Sunday July 3.

And organisers have also launched a nationwide poll and celebration of Great Britain's best-loved hills to mark the start of Sky Ride 2011.

Sky Ride is a national campaign of free events, activities, information and support to inspire people of all ages and abilities to re-discover the fun they can have on two wheels and get 1 million people cycling regularly by 2013.

Backed by multiple world and Olympic champion Sir Chris Hoy, the nationwide search will see the ultimate cycling descent being crowned the UK's Perfect Hill. Designed to remind people how much fun cycling can be, anyone in Britain can nominate their chosen hill, the entry criteria are: location, views, where it takes them, historical significance and most importantly what the hill means to them.

The general public and a panel of three judges including Sir Chris himself and Editor of the Lonely Planet Cycling Guide, Etain O'Carroll, will shortlist the entries, before crowning one hill the UK's most perfect for cycling down.

As well as celebrating the nations Perfect Hill to cycle down, tSky and British Cycling have confirmed a host of free events and activities taking place across the UK throughout the summer as part of Sky Ride 2011 including Sky Ride Birmingham on Sunday July 3.

Working together in partnership; Birmingham City Council, Sky and British Cycling will be encouraging people of all ages and abilities to ride around the town on traffic free streets at their own pace and rediscover all the fun that getting on a bike can offer. For more information and to register visit:

Cllr Martin Mullaney Birmingham City Council Cabinet Member for Leisure, Sport and Culture said: “The inaugural Sky Ride Birmingham was a huge success with around 15,000 participants and I’m sure we can improve on that figure this year.

“The aim of this exciting event is to encourage new, occasional and lapsed cyclists to overcome some of the perceived barriers by showing them cycling can be safe and fun. And as we saw last year, it’s just a great day out.”

Sky Ride 2011 builds on the success of the last two years, with Sky and British Cycling's joint cycling initiatives so far having resulted in 376,400  more people cycling regularly (cycling at least once a month or 12 times a year).

Sky Ride 2011 is backed by a line-up of celebrities, pro-cyclists and cycling experts, who will be attending various events across the UK and nominating their own Perfect Hills for cycling down, including; Singer and X Factor Winner Alexandra Burke, Presenter Lorraine Kelly, TV Star Gethin Jones and TV personality Jeff Brazier.

To find out about all the great ways you can get back on your bike this summer, including Sky Ride Birmingham on 3rd July, local rides and lots more plus how to nominate your Perfect Hill visit:


For more information, logos and imagery please contact: 0203 003 6369 / 07912 516 112 0203 003 6608 / 07729 888 120

Notes to editors

Sky is British Cycling's principal partner from the elite level including GB Cycling Team and Team Sky, to grass roots encouraging people whatever their age or ability to get on their bikes and have fun.

Sky Ride City events are traffic free cycling events in the heart of major cities and towns across Britain, which allow people of all ages and abilities to ride around their city at their own pace with friends and family all for free.

Sky Ride Local rides are free small, weekly community bikes rides that give participants the chance to get out and explore your local area. Led by a British Cycling trained leader, who is on hand to provide support and tips on how to improve for people of any age or ability they will be taking place across the country this summer.

More advanced cycling enthusiasts will also be catered for in the second Sky Ride Etape Hibernia, a competitive cycling event taking entrants over an 82 mile course of traffic free roads on the beautiful west coast of Ireland, Ireland on 21st August.

Cycletta sponsored by Sky Ride is an exciting new series of women only cycling events taking place later this year. Over a 40km route on traffic free roads through picturesque parks and countryside in the north and south of the country, they're more of a challenge than other events but a great way to get back in the saddle in a fun environment.

Breeze is British Cycling's brand new national network of fun, easy and informal bike rides, led by women for women.

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  1. malcolm leith says:

    Why carnt we have it twice a year carnt come to this 1 because I’m doing the Birmingham to Oxford on that day and would realy love to be in Birmingham :-(