Hat-trick for Birmingham’s Pre-Raphaelites website

By on 15/01/2010 in News

A groundbreaking website showcasing Birmingham Museum and Art Gallery's world famous Pre-Raphaelite collection has scooped its third major award just six months after it was launched.

www.preraphaelites.org has won the BETT Award for best digital collection and resource bank after being recognised as one of the UK's leading educational websites.

The latest accolade follows earlier victories in the BIMA (British Interactive Media Association) and DADI (Drum Award for Digital Industries) Awards.

The website, produced by Birmingham web developers Tak Design, boasts the largest online collection of Pre-Raphaelite art in the world and over 2,000 fine and decorative artworks with never before seen clarity are available through Silverlight, a plug-in that offers the Pre-Raphaelite website and its users an amazing Deep Zoom functionality.

This means visitors to the website can study artworks in great detail, even in some cases seeing frays in the canvas, pencil etchings or brushstrokes. The plug-in gives users a unique opportunity to analyse Pre-Raphaelite work.

Led by Birmingham City Council, the project was funded with help from the Joint Information Systems Committee (JISC).

The website was launched at the end of June and has already attracted visitors from over 150 countries, including the USA, India, China, Australia, Brazil and Japan.

Reflecting on the BETT award, Cllr Martin Mullaney, Cabinet Member for Leisure, Sport & Culture said: “The awards keep coming thick and fast for this outstanding website and the BETT award is deserved recognition for everyone involved.

“The website uses the latest digital technology to bring Birmingham's world class Pre-Raphaelite collection to a global audience and, not surprisingly it's proving to be a massive hit.”

The BETT Awards is an annual scheme that highlights groundbreaking educational digital products.


For further information contact Geoff Coleman on 0121 303 3501

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