Huge response to This Girl Can appeal

By on 24/02/2015 in Cllr Trickett, News

This Girl Can logoPlans for a city-wide celebration of active women next month are rapidly taking shape.

And organisers of This Birmingham Girl Can, including Sport Birmingham, are delighted with the response as women from across the city have stepped up to the mark.

The programme of events on International Women’s Day (March 8 ) is part of Sport England’s exciting ‘This Girl Can’ campaign, which aims to promote physical activity by helping women of all ages overcome barriers to participation.

Activities planned so far include:

  • A Jiggle, Wiggle, Giggle Danceathon at Gatecrasher
  • Clubbercise – dance fitness routines using rave glow sticks to club anthems from the 90s onwards
  • Fly fishing
  • Dance, football, goal ball, tennis for visually impaired people
  • Archery and orienteering
  • Canoeing, sailing and rowing

Cllr Lisa Trickett, Cabinet Member for a Green, Smart and Sustainable City, said: “This Girl Can really seems to have struck a chord and I’m really looking forward to the fun on International Women’s Day.

“There really will be something for everyone and the key message is for women to have fun without worrying about being seen as overweight, not fit enough or too old.

“The brilliant This Girl Can campaign aims to ease those fears and show that women of all shapes, sizes and levels of ability can and do enjoy sport and physical activity. We’ll certainly see that in Birmingham on March 8.â€

For a full list of Birmingham activities go to: beactivebirmingham.co.uk

To order for Gatecrasher tickets go to:

https://www.eventbrite.co.uk/e/thisbrumgirlcan-international-womens-day-party-tickets-15616111209

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This Girl Can

This Girl Can is a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets. It aims to demonstrate that girls and women of any size, ability or experience can make sport an enjoyable part of their lives.

Based on insight into women’s sporting attitudes and experiences, the campaign uses humour and a sassy attitude to tackle the fear of judgement that prevents many women taking part in sport and activity. It uses slogans including:

  • Sweating like a pig, feeling like a fox
  • I’m slow but I’m lapping everyone on the couch
  • I kick balls. Deal with it

The campaign aims to tackle the rising gender gap between the number of men and women playing sport. However, with 75% of 14-40 year-old women in England cited as wanting to exercise more, the campaign aims to break down the barriers to what is stopping those women from getting started.

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