Jessica Ennis-Hill launches Coca-Cola Zero ParkLives

By on 30/05/2014 in News

Park Lives launch - Jessica Ennis-Hill

Olympic gold medallist Jessica Ennis-Hill joined hundreds of people from across Birmingham to celebrate the launch of Coca-Cola Zero ParkLives – a new, long-term programme of free and fun activities in city parks.

The festival kicked off at Ward End Park, Hodge Hill, Birmingham, just one of more than 50 participating parks and opens spaces across the city that will host daily activities throughout the summer, as part of the Coca-Cola Zero ParkLives programme. Hundreds of people of all ages from across Birmingham took part in the activities on offer including Zumba, tai chi, hula-hooping and rounders.

The event marks the start of the national programme with Coca-Cola Zero ParkLives also launching in Newcastle and London this summer. In Birmingham, Coca-Cola Zero ParkLives has been developed in partnership with Active Parks Birmingham and the City Council. The programme builds on the success of Birmingham’s highly acclaimed Active Parks scheme which saw five parks pilot the scheme 12 months ago. The new-look initiative will now cover more than 50 local parks and open spaces and is part of Coca-Cola Great Britain's commitment to invest £20m between now and 2020 in programmes to encourage and support people to be more physically active.

Olympic Champion, mum to be and Coca-Cola Zero ParkLives ambassador, Jessica Ennis-Hill who joined the local community in some of the sessions said, “Parks are a really great place to spend time with friends and family and so it's fantastic that Coca-Cola Zero ParkLives is here in Birmingham offering free activities that everyone can enjoy this summer. This is all about encouraging people to be active while having fun, so whatever your age or ability there's an activity that you can try.”

Jon Woods, General Manager of Coca-Cola Great Britain said, “I'm delighted to see Coca-Cola Zero ParkLives kick off today in Birmingham and see the programme come to life in one of the city's many green spaces. Coca-Cola Zero ParkLives really does offer something for everyone and we hope that the free sessions will be a hit this summer and people get down to their local park with friends and family to get involved.”

Deputy Leader of Birmingham City Council, Cllr Ian Ward, said, “We already know from the success of our Active Parks scheme that Birmingham's parks and open spaces bring communities together for physical activities. Now, thanks to Coca-Cola Zero ParkLives, more people than ever can get fitter as they enjoy free, fun activities across the city.”

Community co-ordinator, Leanne Youngson, who worked on Birmingham's successful Active Parks pilot scheme, added: “This is about more than just being physically active. I've seen how it builds community pride and spirit. Local people can shape the activities in their area and the response to the pilot scheme was amazing.”

The timetabled programme of sessions in parks across Birmingham will run in 2014 from June to September, but in subsequent years will run from April-September.

For more information on Coca-Cola Zero ParkLives activities across Birmingham, please visit www.parklives.com or www.beactivebirmingham.co.uk/active-parks

ENDS

Notes to editors:

For a full list of all participating Birmingham Parks and for supporting imagery from the event, please contact:

Susie Flynn: Susie.Flynn@bluerubicon.com or call 07826 916573 or email parklives@bluerubicon.com

Emma Capon: ecapon@coca-cola.com or call on 0208 2372434/07920 581515

Geoff Coleman, Media Officer, Birmingham City Council: geoffrey.coleman@birmingham.gov.uk or call 0121 303 3501/07920 750004

Coca-Cola Great Britain

Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world's most valuable brand).

Other Coca-Cola Great Britain brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,095 million with value sales growth of 4.8% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coca-Cola Zero) is worth £1,162 million (Neilsen, w/c 20/04/13).

Encouraging people to be more active is just one way in which Coca-Cola Great Britain is helping people to make healthier choices and live a more balanced lifestyle. Last year we announced four global business commitments to contribute to happier, healthier and more active communities. These commitments are to: make low and no calorie options available in every country; market responsibly, including no advertising to children under the age of 12; provide transparent nutritional information, including calorie content, on the front of our packs; and help get people by moving by supporting physical activity programmes in every country.

Coca-Cola has a long history of investing in and supporting active healthy lifestyles – from sport on the world stage to at the grassroots. Movement inspires happiness and Coca-Cola has always been about promoting happiness and optimism; it's a natural extension of our brand. We're proud of our partnerships with the Olympics, FIFA World Cup, Special Olympics and StreetGames.

For more information about Coca-Cola Great Britain, please visit our website at www.coca-cola.co.uk

Active Parks Birmingham

Building on the success of the award-winning free physical activity Be Active scheme, Birmingham City Council, with the support of Birmingham Sport and Physical Activity Partnership, launched Active Parks as a six-site pilot in 2013. Visitors to the five sites were offered a wide range of free activities, including:

  • Running
  • Cycling
  • Tai Chi
  • Park Fit
  • Bushcraft
  • Gardening
  • Netball
  • Rounders
  • Walking

The pilot project proved to be hugely popular, with user feedback highlighting a number of positives, including:

  • Active Parks helps families exercise together.
  • It appeals to all ages.
  • People who do not traditionally access leisure facilities are more likely to stay active in parks and open spaces.
  • The project changes people's perceptions of where they can be active.
  • People attending for exercise are going on to volunteer, becoming active members of the community.

Some examples of Active Parks in Birmingham include the following:

  • Senneleys Park, Senneleys Park Road B31 1AD
  • Cotteridge Park, Franklin Road B30 2HN
  • Walkers Heath Park, Redditch Road B38 0AU
  • Edgbaston Reservoir, Rotton Park Road, Gillott Road, Inknield Port Road B16 9EE
  • Moonlit Park and Sunset Park, Mosedale Way B15 2BL
  • Lickey Hills Country Park, Leach Green Lane Birmingham B45 8DX
  • Handsworth Park, Bromford Close, Church Lane, Holly Road B20 2RS
  • Kings Heath Park, Vicarage Road Brandwood B14 7TQ
  • Eastside / City Centre, Grosvenor Street B4 7QD
  • Perry Hall Playing Field, Crantock Road B42 1RP
  • Summerfield Park, Dudley Road B16 0EU
  • Brookvale Park, Lakeside Walk B23 7YT
  • Billesley Common, Merrits Brook Lane B13 0PT
  • Kings Norton Park/ Nature Reserve Pershore Road South B38 8TW
  • The Ring / Enderby Park, Primrose Croft Kingstanding B23 5BD
  • Chamberlain Gardens, Skipton Road Ladywood B16 8JL
  • Cofton Park, Lowhill Lane Birmingham B45 8UN
  • Bloomsbury Park, Bloomsbury Street B7 5BD
  • Muntz Park/ Selly Park Recreation Ground, Raddlebarn Road B29 7DA
  • Witton Lakes, Perry Common Road Birmingham B23 7AS
  • Daisy Farm, Daisy Farm Road Birmingham B14 4QQ
  • West Heath Park, Redhill Road Kings Norton B31 3PB

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