Joint statement on cricket sponsorship

By on 14/03/2013 in News

A joint statement from Warwickshire County Cricket Club (WCCC) and Birmingham City Council (BCC) - 13 March 2013


Informal discussions took place with WCCC and the leadership of BCC last summer with regard to sponsorship opportunities. However, because of the council's financial position these opportunities were not pursued.

Since then a dialogue has opened up between the club and one of the council's scrutiny committees* to explore more community-led activity. However, the proposal still had significant and unaffordable financial implications for the city council. As a consequence, WCCC has now withdrawn its proposal.

*Overview and Scrutiny Committee for Partnership, Contract Performance and Third Sector

Joint Statement

“Warwickshire County Cricket Club and Birmingham City Council have a strong, existing working relationship and are genuine partners in promoting cricket both in the city and globally.

“The cricket club recognises the city council's challenging financial position and the difficulties involved in injecting further finance.

“But we are both committed to seeing the investment in the new stand proving a success and want to develop our partnership further to not only promote cricket amongst our communities but also in terms of marketing the city.

“We will continue to discuss ways in which we can mutually support each other, particularly through a programme of community-led initiatives.”


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