Jump on your bike with Sky Ride Birmingham

By on 03/07/2011 in News

Sky Ride Birmingham Route Map

Sky and British Cycling in partnership with Birmingham City Council, have announced details of the 7.5km city-centre route linking some of the city's most popular attractions for Sky Ride Birmingham – a free event offering people of all ages and abilities the chance to ride around the cosmopolitan city on traffic-free streets on Sunday 3rd July.

The event is the third City Event of Sky Ride 2011 - a national campaign to get one million people cycling regularly by 2013. The campaign includes free events, activities, information and support to help and inspire people of all ages and abilities to re-discover the fun they can have on two wheels.

Sky Ride Birmingham will take in some of the city's most iconic landmarks and sights including Edgbaston Cricket Ground, the Rag and Wholesale Market and Cannon Hill Park. The 7.5km route will be traffic-free from 10am to 4pm allowing participants to take part in the ride at their own pace, enjoying some of the exciting entertainment en route.

Sky Ride ambassador and TV presenter Lorraine Kelly who is attending the event said; “I'm really looking forward to Sky Ride Birmingham on July 3rd. It's a fantastic day out for everyone, from those who have never cycled before to seasoned cyclists. What's more, this year we've also launched a search for the UK's Perfect Hill to cycle down – the perfect opportunity for the people of Birmingham to show how proud they are about the beautiful hills throughout the West Midlands! All you have to do to register for the event and nominate your Perfect Hill is visit: goskyride.com”

Local residents are in with a chance of winning a bike by submitting their favourite hill to cycle down in the region. The nationwide search for the Perfect Hill will asks entrants to nominate their favourite hill to cycle down, taking in to consideration the view and surroundings, location, individuality and heritage and their emotional connection to the hill.

Birmingham City Council's Cllr Martin Mullaney – Cabinet Member for Leisure, Sport and Culture said: “I'm delighted that Sky Ride is returning to Birmingham this summer. Once again it will be a unique way for people to enjoy the city and after last year’s huge success I'm sure locals will come down in their thousands to enjoy the wide range of exciting events and activities on the day. Sky Ride will open up the streets for people living in and around Birmingham for one special day and we very much hope it also inspires people to remember just how much fun cycling can be.”

Sky Ride Birmingham is just one of the many ways local residents can get back on their bikes through this year's Sky Ride campaign. Sky Ride Local Rides are running every Sunday through the summer in and around Birmingham which take in everything from the countryside and local sights. Bike Maintenance Workshops are available in Birmingham on 15th July and 16th July to help everyone keep riding with confidence.

To see the full route, vote for your Perfect Hill, find further information on the workshops and to find out about all the other ways to get back on your bike this summer visit: www.goskyride.com

For more information, please contact:
Sal.james@freud.com – 0203 003 6369 / +44 7703 536399
Diana.Booty@freud.com - 0203 003 6608 / +44 7729 888120

Notes to editors

The route map can be downloaded from the following link: http://www.flickr.com/photos/birminghamnewsroom/5876549282/in/photostream

Sky is British Cycling's principal partner from the elite level including GB Cycling Team and Team Sky, to grass roots encouraging people whatever their age or ability to get on their bikes and have fun.

Sky Ride City events are traffic free cycling events in the heart of major cities and towns across Britain, which allow people of all ages and abilities to ride around their city at their own pace with friends and family all for free.

Sky Ride Local rides are free, small, weekly community bike rides that give participants the chance to get out and explore your local area. Led by a British Cycling trained leader, who is on hand to provide support and tips on how to improve for people of any age or ability they will be taking place across the country this summer.

More advanced cycling enthusiasts will also be catered for in the second Sky Ride Etape Hibernia, a competitive cycling event taking entrants over an 82 mile course of traffic free roads on the beautiful west coast of Ireland, Ireland on 21st August.

Cycletta sponsored by Sky Ride is an exciting new series of women only cycling events taking place later this year. Over a 40km route on traffic free roads through picturesque parks and countryside in the north and south of the country, they're more of a challenge than other events but a great way to get back in the saddle in a fun environment.

Breeze is British Cycling's brand new national network of fun, easy and informal bike rides, led by women for women.

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