'Love Food Hate Waste' campaign launched

By on 08/03/2011 in News

Cllr Timothy Huxtable today joined local chef Aftab Rahman, from Mint in Yardley, to cook delicious meals made from ingredients typical of the £12 billion* worth of food wastefully thrown away too early by households within the UK every year.

The cookery session, in Birmingham's Victoria Square, was jointly staged by Birmingham City Council and WRAP (Waste & Resources Action Programme) to mark the launch of the West Midland's Love Food, Hate Waste Campaign, and is the first in a series of events, talks and cookery workshops which will be held across the region.

The campaign will last for four months helping residents make more of the food they buy, reduce food waste sent to landfill and save money.

Reducing waste will also help reduce greenhouse emissions associated with food and drink production, while saving money by reducing levels of waste which need disposing.

Cllr Huxtable, Cabinet Member for Transport, Environment and Regeneration said “If we are all a bit more careful about how much food we buy, and sensible about how we store and use it, there really is no reason why we should continue as a nation to be throwing out so many unused ingredients or half eaten plates of cooked food week in, week out.

“Cutting back on this £12 billion worth of waste is the equivalent of saving £50 per household, per month from shopping bills, a significant amount of money especially in current times, never mind the wider environmental benefits to be gained from a more responsible approach to how we use food.“

*Research released by WRAP (Waste & Resources Action Programme) in 2009 showed that over 8 million tonnes of food and drink (worth £12 billion) is wasted in UK homes every year - that's enough to fill Wembley Stadium eight times.

Visit www.lovefoodhatewaste.com for more information on how to make the most of the food you buy and save money.

If your local community group would like to get involved, get in touch with your local council via recycling@birmingham.gov.uk


For media enquires please contact Simon Houltby 0121 303 3503

For hi-res images from the event, visit Birmingham City Council’s Flickr page.

Notes to editors:

• The activity is supported by WRAP (Waste & Resources Action Programme) and the West Midlands IEP ( Improvement & Efficiency Programme)

• Local activities in Birmingham include attendance at Farmers Markets, roadshows in town centres, a family day at the Northfield Eco Centre and cook offs in children's centres.  For more information go to www.birmingham.gov.uk/recycling

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