MIPIM 2010: Plans to spice up former HP Sauce site

By on 17/03/2010 in News

Plans for a new hotel and warehousing will bring the former HP Sauce site in Aston back to life, Coun Mike Whitby, the Leader of Birmingham City Council, has told delegates at MIPIM 2010, the global property conference in Cannes.

 The site, which has stood derelict for three years, has been purchased by East End Foods which has a £25 million plan for the former HP Sauce factory that will see the creation of 125,000 sq ft of cash and carry warehousing and a 150 bed hotel.

 A start on site in June 2010 is planned with completion as early as December 2010.

 The hotel will be a 14 storey building with conference facilities designed by FBDA Architects, the merged practice of Fellows Burt Dalton & Associates, Mode 2 Architects and Alan Murray Associates.

 Coun Whitby said: “This will be a major investment for north west Birmingham and Aston in particular.

 “The project will create 295 jobs in an area of the city that will welcome an initiative on this scale and is a great example of how Birmingham rebounds from events like the disappointment of the closure of the HP Sauce factory to come back fighting with regeneration projects that create more employment.”

 Discussions are understood to have already taken place between East End Foods and worldwide hotel chain Hilton Hotels, who are in the frame to operate the 14 storey landmark building.

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