Olympic hero Farah heads to Birmingham

By on 07/08/2012 in Deputy Leader, News

Athletics fans in Birmingham are in for a treat later this month as Olympic hero Mo Farah heads a star-studded line-up at the Alexander Stadium.

Farah, who hopes to add to Saturday's 10,000m gold medal winning heroics with another victory in the 5,000m, will compete in the Aviva Birmingham Grand Prix on 26 August.

Birmingham City Council redeveloped the Alexander Stadium last year, adding a new 5,000-seater stand and reconfiguring the track. As a consequence the city signed a three-year deal to host the prestigious Samsung Diamond League.

And Deputy Leader of the Council, Cllr Ian Ward, is urging Birmingham residents to make the most of the opportunity.

He said: “I'm sure we’ve all been inspired by the Olympics and this is now a fantastic opportunity to see dozens of the world's top athletes competing at our very own Alexander Stadium.

“Mo Farah's 10,000m gold has been one of the many highlights from the Games so far and it’s a real coup for Birmingham to host the first major post-Olympics athletics event. I'm sure people from across the city will grab the chance to see the likes of Mo in action.”

Farah, who already holds the British indoor 2 mile record, having broken it at the Aviva Grand Prix in Birmingham in February this year, received a standing ovation as he ran to victory and smashed the 5,000m Stadium Record by 16 seconds at last year's Aviva Birmingham Grand Prix.

He said: “I'm looking forward to coming back to the Aviva Birmingham Grand Prix at the end of August. It was a special atmosphere there last year and another victory would be great.

“It's a big year for athletics in the UK. The crowd has really got behind me on home soil in 2012, and I'm sure they'll be in high spirits to cheer on the returning Olympic contingent in Birmingham.”

Back the team and watch the world's best athletes in action at the Aviva Birmingham Grand Prix at Birmingham's Alexander Stadium on 26 August. For tickets, visit www.uka.org.uk/aviva-series or call 08000 55 60 56.

ENDS

NOTES TO EDITOR

UKA is the National Governing Body of the premier Olympic and Paralympic sport. We aspire to be a world leading sporting organisation delivering clear and inspirational leadership for athletics to ensure a vibrant and empowered sport at every level that can evolve to meet every challenge. We work with Home Country Federations and other partners to secure and distribute funding and develop policies for key areas and implementation at the appropriate levels, giving support and strategic guidance. For more information visit www.uka.org.uk

Aviva has been backing British athletes since 1999.

Each year we proudly support British athletes by hosting six world class athletics events on home soil – the “Aviva Series” – and provide valuable funding to the Aviva GB & NI junior, senior and disability teams as they prepare for all major events and championships. Through the Aviva Athletics Academy, we are providing the opportunity for the next generation to get involved in athletics.

Visit the Aviva Athletics media centre at aviva.digitalnewsagency.com for photography, video and news releases and for more information on our athletics sponsorship please visit aviva.co.uk/athletics. You can also show your support for the Aviva GB & NI Team by following us on Twitter @AvivaAthletics where you can #BackTheTeam or search for 'Aviva Athletics' on Facebook.

Aviva provides insurance, savings and investment products to 43 million customers worldwide and is the UK's largest insurer with over 14 million customers. We are ranked as one of the UK's top ten most valuable brands and Aviva Plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. The Aviva media centre at www.aviva.com/media includes company information and a news release archive.

FOR FURTHER INFORMATION CONTACT:

Sophie Ashcroft – PR & Communications Manager

  • T: 0121 713 8476
  • M: 07718 394386
  • E: sashcroft@uka.org.uk

James McKeown - Senior Media Officer

  • T: 0121 7138456
  • M: 07702 849277
  • E: jmckeown@uka.org.uk

Alex Ferguson - Media Officer

  • T: 0121 713 8408
  • M: 07702 849 276
  • E: aferguson@uka.org.uk

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