Overcoming language barriers for flu jab campaign

By on 04/11/2013 in News

flu jabHealth bosses in Birmingham aim to boost the uptake of flu jabs across the city by translating the flu-fighter message into community languages.

So far Public Health Birmingham has produced audio translations of the campaign in Urdu, Bengali and Punjabi.

And the 60-second audio clips (below) were recorded by Birmingham City Council staff, meaning there was no extra cost to the taxpayer.

Cabinet Member for Health and Wellbeing, Cllr Steve Bedser, said: “It’s absolutely vital that people in at-risk groups across Birmingham get their flu jab this year and we want to make sure that message reaches as many people as possible.

“But in a big city like Birmingham there are hard to reach people in every community and one barrier is that for some older people English may not be their first language.

“So we’ve recorded these audio clips to see if public health messages in community languages can help spread the vital flu jab message.”

If successful, public health staff will look to translate other campaigns into community languages and a number of voluntary organisations have already expressed interest in assisting the project.

Director of Public Health, Dr Adrian Phillips added: “Raising awareness and signposting the services that are already available is a vital part of our public health work in Birmingham.

“We’re looking to reach people in a variety of different ways. Our social media activity continues to grow and hopefully this new initiative will also prove successful.

“Birmingham is a diverse city and hopefully these translations will help us reach a new audience.”

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Embed codes

Feel free to use these audio clips, using the embed codes below.

Bengali: <iframe width=”100%” height=”166″ scrolling=”no” frameborder=”no” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/117920939″></iframe>

Punjabi: <iframe width=”100%” height=”166″ scrolling=”no” frameborder=”no” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/117920939″></iframe>

Urdu: <iframe width=”100%” height=”166″ scrolling=”no” frameborder=”no” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/117919463″></iframe>

Flu jab script

Every year in England up to 10,000 people are admitted to hospital with influenza (2,200 to intensive care) and in 2010/11 there were 602 confirmed deaths.

To reduce the impact of this serious disease FREE flu vaccinations are available from your GP practices for the following groups:

  • people aged 65 and over;
  • those suffering from specific clinical conditions (e.g. long-term respiratory, heart, kidney, liver or neurological disease, diabetes or immunocompromised)
  • pregnant women
  • children who were 2 or 3 year old on 1st Sept 2013

So if you or someone you know is in one of these at risk groups, please contact your GP now to book a flu jab.

It might just save your life.

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