Photo opportunity: Collect Nectar points and get fit

By on 26/09/2011 in News
  • Tuesday 27th September 2011, 11.00 am
  • Erdington Leisure Centre, Mason Road, B24 9EJ

Cllr Martin Mullaney, will be joined by Will Shuckburgh, Nectar Client Development Director, and Darren Jones who will share his experience of how the newly launched Nectar initiative is motivating him to lose weight and get fit.

A new Birmingham City Council initiative where users of Erdington Leisure Centre can collect Nectar points each time they exercise is increasing in popularity amongst residents.

Darren Jones, aged 40 from Erdington, has recently signed up to the Nectar initiative and hopes the programme will motivate him to lose weight, increase his fitness and improve his health whilst earning Nectar points along the way.

As a wheelchair user, paralysed from the knee down – Darren currently weighs 21 stone and admits it has been difficult for him to maintain regular exercise.  He said, “This scheme is really motivating me to get fit.  Earning Nectar points each time I exercise is an added incentive for me to lose weight and get back to full fitness.  Staff at Erdington Leisure Centre have put together an exercise plan for me and I now exercise three times a week.  With each visit I earn 25 points and do weights, cardiovascular exercise, and also swim.” 

Cabinet Member for Leisure, Sport and Culture, Councillor Martin Mullaney added, “So far this pilot is gaining in popularity amongst the city's residents.  Anyone who uses Erdington Leisure Centre can sign up to the scheme and collect Nectar points each time they take part in a leisure activity.  Throughout the pilot, which ends on 2nd March next year, we will be encouraging as many residents as possible to sign up.  Darren is a great example of how this scheme can benefit ordinary people by motivating them to keep fit.”

Throughout the trial, every new Leisure Card member will receive 100 Nectar points when they sign up to the scheme and a further 25 points each time they take part in exercise at Erdington Leisure Centre.

Will Shuckburgh, Nectar Client Development Director said, “Nectar are always looking for innovative new ways to reward our Collectors in their everyday lives. This is a great way for Collectors to earn points for being healthy and active.”

Eligible residents in Cotteridge and Erdington can also receive 25 points for recycling their paper and card by putting out their blue recycling box each fortnight.  This aspect of the scheme is also proving popular with residents. 

Councillor Timothy Huxtable, Cabinet Member for Transport, Environment and Regeneration, added, “During the first refuse collection round following the scheme's launch we saw an increase in paper and card recycling. Although in its early stage, we anticipate that this trial will have an impact on improved recycling rates in the city.”

For more information on Nectar visit

Anyone interested in signing up for the leisure trial can find out further information at  Individuals can also sign up by attending Erdington Leisure Centre where staff will be happy to assist.    
Further information on the paper recycling trial can be obtained from

Editors Note:

Birmingham City Council has, this week, won a prestigious European award in recognition of a recent campaign to encourage more members of the public and businesses to recycle their paper and card.

The 'Be Part of Birmingham's Paper Chain' campaign, a joint initiative between the Council, Smurfit Kappa Recycling and WRAP, won the best information and education category at the 2011 European Recovered Paper Council Awards in Brussels.

Media contact:
Lorraine Donovan on 0121 303 4718

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