Pop-Up Shop Opens for Business

By on 24/09/2009 in News

A new initiative designed to showcase independent retailers from across Birmingham to a city centre audience was launched today with the opening of a 'Pop-Up Shop'.

Managed by Birmingham City Council, the shop at 37 Corporation Street, has been temporarily taken over by a group of independent retailers from outside the city centre as a base for showing and selling their goods as well as promoting their permanent shops in Kings Heath and Moseley.

Among the goods on offer at the shop are vintage shoes, hats, lingerie and clothing by various specialist designers and stores including Benjamin Vaughan's, Top Banana and Chatterbox.

The 'Pop-Up Shop' will be open until Sunday, co-inciding with the Style in the City event, and is part of a wider Council strategy of both supporting smaller retailers and bringing empty retail units back into use for the benefit of all shoppers and retailers in any given area.

Cllr Neville Summerfield, Cabinet Member for Regeneration said: “This pop-up shop is a great example of how by working together the Council and individual businesses can support each other to benefit the entire city and its economy as a whole.

“The shop will provide a fantastic opportunity for small businesses, and they have made a great job of converting an empty retail unit into a bustling hive of activity. I am delighted that we have been able to support this initiative, and am very keen to repeat it in different formats in the future.”

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