Short measures given small beer in New Year ‘Top up’ push

By on 29/12/2009 in News

In the course of their annual survey of the quantity of beer sold in licensed premises across Birmingham, Trading Standards officers have discovered that while the average price for a round of 3 pints has gone up in price, short measures are getting worse. The figures used are in comparison to a similar survey conducted last year.

In several establishments, officers were shocked to find that almost 90% of the pints of beer ordered were short measure, with the worst pint having a shortfall of up to 11.8%, effectively a £0.40p overcharge on each pint of beer.

In a survey of 30 pubs, bars and restaurants, 88 pints were bought by Trading Standards Officers.  Only 9 drinks were a full pint, making over 88% of pints pulled short measure.  The average shortfall found was 3.94%.

The prices for a round of 3 pints varied widely, from £6.40 to £10.55, with many rounds costing almost £10. The prices had little bearing on the quantity, with some of the most expensive having the greatest shortfall.  In many cases, this equated to an overcharge of nearly £1 on a round of 3 drinks.

Councillor Neil Eustace, Chair of the City Council Public Protection Committee stated:

“I am disappointed to see a rise in short measure beer and we are considering formal action in some of the worst cases. Customers should not hesitate to ask for a top-up if their pint looks a little low on festive cheer”.


For more information please contact Hayley Meachin on 0121 303 1271/ 07920 750007

Note for Editors

The Weights and Measures Act 1985 states that a pint of beer should be exactly that and offences are committed for short deliveries.

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