Stage set for the Bupa Great Birmingham Run

By on 02/06/2011 in News

Birmingham's half marathon running event will have a new name and owner this October, the Bupa Great Birmingham Run, as it joins the world's biggest mass participation running programme.

Formerly the Birmingham Half Marathon, the event will have a new organising team, as Nova International, who stage a number of major mass participation televised events including the world famous Bupa Great North Run, will own and be responsible for delivering the event in the heart of Birmingham on Sunday October 23rd.

The event was first staged in 2008, and in 2009 also incorporated the World Half Marathon Championships, last year the Birmingham Half Marathon attracted over 14,000 entries.

Cllr Martin Mullaney Birmingham City Council Member for Leisure, Sport & Culture said:
“We are proud of how the half marathon has become an important event on the sporting calendar, but our priority is to ensure more people can participate.  There are obviously challenges associated in organising an event of this scale and we are pleased that Nova were keen to take the event to the next level.

“The Bupa Great Birmingham Run will become part of a hugely successful series which has not previously included an event in Britain's second city. It will be promoted across the UK and internationally and we are excited about its future, both as an event for elite athletes and a mass participation event for the people of Birmingham.”

The Bupa Great Birmingham Run will feature an international field of elite athletes, but the vast majority of the expected 15,000 plus participants will be runners of all abilities. The event will be televised terrestrially with an international highlights programme also planned.

Brendan Foster, former Olympic medalist and Chairman of Nova, commented, “The Bupa Great Run series features eight major mass participation, televised events in the UK but we felt the picture was not complete without an event in the Midlands. When we started talking with Birmingham City Council with a view to creating the BUPA Great Birmingham Run, it quickly became obvious that it would complement the Great Run series.”

Entries for the Bupa Great Birmingham Run will open at noon on Thursday 2nd June at www.greatrun.org and will be accepted on a first come, first served basis until the 15,000 limit is reached.

Ends

Editors Notes

Nova International
The Bupa Great Birmingham Run is brought to you by a sponsorship arrangement between Birmingham City Council and event organisers Nova International and has Bupa as the title sponsor.

Nova International, headed by Olympic medalist, Brendan Foster, is one of the UK's leading event management and sports marketing agencies. The company's current brand portfolio also includes some of the biggest running events in the world all based on the Bupa Great North Run, the world's biggest half marathon with over 54,000 entries.

Nova International was established in 1988 and has a strong sporting pedigree. Based in Newcastle upon Tyne, Nova has established itself as the market leader in the world of sports marketing and event management delivering unique events. For more information please visit www.greatrun.org.

About Bupa
Bupa's purpose is to help people lead longer, healthier, happier lives.

A leading international healthcare group, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.

With no shareholders, we invest our profits to provide more and better healthcare.  We are committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

Tags: , , , , , , , ,

Subscribe

If you enjoyed this article, subscribe now to receive more just like it.

There is 1 Brilliant Comment

Trackback URL | Comments RSS Feed

  1. Nick Parrott says:

    How disappointing that Nova have hiked the entry fee to £30, especially in these austere times.

Top