The Sutton Coldfield Town Centre Business Improvement District (BID) has been backed by the business community, with companies voting to extend for another five years.
Following the successful ballot of town centre businesses, the BID will continue to provide an important role in improving Sutton Coldfield town centre for businesses and visitors until December 2021.
Funded by a levy paid by businesses in the town centre, the BID uses the £250,000 raised annually for a range of improvements and campaigns including funding Christmas lights, family events, deep cleaning and floral displays in the centre, as well as promoting the town’s Restaurant Quarter and night life and supporting Rewards In, a loyalty and discount card designed to help increase footfall across all sectors.
In recent years specifically to enhance and help attract new office-based business to the town centre the levy has also funded an upgrade from standard to fibre optic broadband cabinets as well as playing an instrumental role in assisting Sutton Coldfield Chamber of Commerce to a successful launch.
John Cutler, BID chairman, said: “This is great news and testament to the successful range of exciting and innovative projects the BID has delivered in its first five years and we are looking to continue that work.
“Town centres that do not have a business improvement district are at a disadvantage as there is no funding to specifically assist the needs of businesses. We are particularly looking forward to working with the new Town Council on projects which will enhance the use of the town centre for businesses and visitors alike.
“In the next five years, the BID will continue with the good work that has already had such a positive impact on the town centre as well as developing new projects such as launching a business development programme, which will support business growth in the town centre.”
Councillor John Clancy, Leader of Birmingham City Council, said: “These are exciting times for Sutton Coldfield following the recent formation of the Town Council and this is yet more fantastic news – not just for businesses but for the wider community.
“A key part of my role as leader is to oversee further economic growth across Birmingham, so I am absolutely delighted that businesses in Sutton Coldfield have voted overwhelmingly in favour of continuing to build on the excellent work the BID has undertaken in its first five years. I’m excited to see this success develop further.”
Businesses wanting to find out more about the BID and how they can get involved should visit www.suttoncoldfieldtowncentre.co.uk.