Website scoops international award

By on 16/09/2009 in News

A website showcasing Birmingham Museum and Art Gallery's world famous Pre-Raphaelite collection has scooped a top international award. was named best in the arts and culture class of the Interactive Media Awards - a worldwide award scheme set up to recognise the highest standards of excellence in website design and development and honour individuals and organizations for their outstanding achievement.

The website, produced by Birmingham web developers Tak Design, boasts the largest online collection of Pre-Raphaelite art in the world and over 2,000 fine and decorative artworks with never before seen clarity are available through Silverlight, a plug-in that offers the website and its users an amazing Deep Zoom functionality.

This means visitors to the website can study artworks in great detail, even in some cases seeing frays in the canvas, pencil etchings or brushstrokes. The plug-in gives users a unique opportunity to analyse Pre-Raphaelite work.

Led by Birmingham City Council, the project was funded with help from the Joint Information Systems Committee (JISC).

The website was launched at the end of June and has already attracted over 40,000 visitors from over 150 countries, including the USA, India, China, Australia, Brazil and Japan.

In addition to the Interactive Media Award it has also been shortlisted for two DADI (Drum Awards for the Digital Industries).

Reflecting on the Interactive Media Award, Cllr Martin Mullaney, Cabinet Member for Leisure, Sport & Culture said: “This is great news and deserved recognition for a fantastic website that is proving to be a massive hit with art lovers across the world.

“We have a Pre-Raphaelite collection to be proud of here in Birmingham and this website uses the latest digital technology to bring that world class collection to a worldwide audience.

“I'd encourage everyone to visit the site but also come along to Birmingham Museum and Art Gallery to see these great works of art in the flesh.”

The Interactive Media Awards were launched in 2006 by the Interactive Media Council, Inc. (IMC), a non-profit organization of leading web designers, developers, programmers, advertisers and other web-related professionals.

The competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awardsâ„¢, establishes the judging system and provides the judges for the competition.


Notes to editors scored an incredible 492 out of 500 to secure the Interactive Media Award.
Design: 97
Content: 99
Feature Functionality: 100
Usability: 96
Standards Compliance & Cross-Browser Compatibility: 100

The website been shortlisted for two DADI Awards
Best Public Sector Website
Best Use of Technical Innovation
See for more details.
Example of reviews:
The Morris Society blog (William Morris Society blog)
Beautiful Necessity Blog (devoted to all things Pre-Raphaelite)
Birmingham Post
Visitor figures doubled on days when Desperate Romantics episodes were screened and six per cent of all traffic has come from a link on the BBC website.

For further information contact Geoff Coleman on 0121 303 3501

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