£500 prize on offer to film-makers in Zero Hero Challenge

Birmingham City Council is launching the Zero Hero Challenge for students to make their mark on how to reduce waste and there’s £500 Amazon vouchers up for grabs for the winner.

Birmingham is a student city, with over 65,000 students from over 150 countries currently in Higher Education. In a bid to reduce waste across the city, Birmingham’s students are being asked to enter a new competition, the Zero Hero Challenge, to create their own social media video providing ideas on how to reduce, reuse and recycle as much as possible, both at their places of study and where they live.

For the last year, everyone who lives or works in Birmingham has been encouraged to become a Zero Hero and reduce, reuse and recycle as much as possible.

The campaign has been developed in conjunction with the Cleaner, Greener Streets initiative, and is committed to providing online and offline resources supported by the dedicated CleanerBrum website to support those keen to help make Birmingham a Zero Waste City with a target of no waste to landfill by 2035.

The Zero Hero Challenge offers a great way for some of the brightest minds in the city to get involved in the campaign.

Cllr Lisa Trickett, Cabinet Member for Clean Streets, Recycling and Environment explains the rationale behind the Zero Hero Challenge: “Students comprise a large proportion of Birmingham’s population, so it’s important that they help to create a zero waste city. Given the high calibre of students across the city, we have no doubt that there will be some fantastic ideas for videos, all with the potential of becoming a viral sensation!

“The £500 Amazon vouchers are not only being given as a prize but as an acknowledgement of the winner’s support for the cause. We’re looking for really imaginative ideas that will have measurable results, so we can see the real impact of the winning video.”

Any students wishing to take part should create a video around two minutes long and upload it to Facebook, YouTube or Twitter with the hashtag #ZeroHeroChallenge, preferably with Birmingham City Council tagged in too (@bhamcitycouncil on Twitter). The closing date for entries is 31st March 2017.

For more full details, terms and conditions visit http://cleanerbrum.org.uk/challenge


Zero Hero Campaign – Make Birmingham a Zero Waste City.

As part of its Cleaner Greener Streets initiative, Birmingham City Council is delivering a four-phase campaign to drive awareness and support positive behaviour change in relation to the three R’s – Reduce, Reuse and Recycle. The campaign is designed to support residents, students, businesses and community projects through providing both on and offline tools as well as communicating key information.

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