Taxi and coach firm gets on its bike

By on 13/05/2014 in News

A local man who has transformed his life by getting on his bike has proved to be an inspiration for work colleagues who are now following in his tyre tracks.

A doctor's warning two years ago was enough for Adam Holder, 42, to dig out his old bike and start cycling to work and as the weight fell off so his enthusiasm for cycling grew.

Adam explained: “My ride to work was about three or four miles but it soon got to the point that I would get up early and find any excuse to stay on the bike, finding new and longer routes.”

This enthusiasm soon led to an 874 mile (1,407 km) ride from Land's End to John O'Groats and he has not stopped pedaling since.

The search for supporters for his epic trek put Adam in touch with the charity Sustrans and work they were doing in local schools through Bike North Birmingham, a Birmingham City Council funded project. This then eventually led back to his own workplace, Star Cars and Coaches.

Since offering cycle support and training to Star Cars and Coaches in Wylde Green, Bike North Birmingham have provided 13 free loan bikes to staff, eight staff have signed up for free cycle skills training, and a covered cycle shelter has been installed free of charge.

Phil Northall, Workplaces Co-ordinator at Bike North Birmingham said: “We've been working really closely with Star Cars over the past six months and have helped get their staff back on their bikes.

“Adam, their Cycling Champion, has been hugely inspirational in helping us to achieve this, and with their new cycle shelter now installed, we're expecting to see many staff cycling to work. Hopefully, this will go a long way to dispelling old views, and demonstrate that cyclists and taxi drivers can share the road happily!”

This is just one great example of the people of Birmingham gearing up and getting out and about on their bikes.

With Birmingham Cycle Revolution bringing another £24.3m investment into cycling across the city, and that’s just the start, the city is looking forward to the future of cycling in Birmingham and building on the great successes we have already had.


Note to editors

About Bike North Birmingham

Bike North Birmingham wants to get more people cycling in and around the Erdington and Sutton Coldfield areas. Whether to school, the shops, work or to visit friends, Bike North Birmingham gives people an alternative option to car travel that is fun, healthier and cheaper.

Funded by Birmingham City Council, and delivered in partnership with Sustrans and Be Active, Bike North Birmingham works directly with schools, local workplaces, rail stations and in our dedicated bike hubs. They provide practical advice, information and support; everything cyclists need to get bike smart and confident.  They also deliver the infrastructure, developing existing dedicated cycle routes and creating more.

Discover a world of fun, fitness and freedom… it's as easy as riding a bike.

To find out more about Bike North Birmingham, email or visit

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